Director of Sales and Marketing

Job Details

Job Location:

494 Life Stream at Sun City - Sun City, AZ 85351

Position Type:
Full Time

Education Level: 4 Year Degree

DIRECTOR OF SALES AND MARKETING - Senior Living

We are seeking a dynamic and results-driven professional to join our senior living community as the Director of Sales and Marketing. We are committed to providing compassionate and high-quality care to our residents, fostering a sense of community, and upholding our core values. If you are passionate about making a positive impact on the lives of seniors and have the skills to drive occupancy growth, we invite you to consider this exciting opportunity.

• Medical Insurance - HDHP or PPO (Full-time employees only)
• Vision/Dental/Life Insurance (Full-time employees only)
• Health Savings Account with Company Match (Full-time employees only)
• Flexible Spending Account
• Company matching 403(b) Plan
• Paid Vacation
• Personal, Sick and Holidays
• Paid Volunteer Program
• Total Care EAP (Employee Assistance Program)
• Wages on Demand

These benefits may be reduced depending on FT, PT, PRN or temporary job status. To receive certain benefits, eligible employees may be required to meet participation requirements and pay required premiums and other contributions.

Bethesda Senior Living Communities reserves the right to pay a wage/salary that is lower or higher than the above posted compensation range.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Maintains census budget goals on a monthly basis.
• Provides relationship sales and customer service philosophy to prospective residents and family members to obtain census budget goals.
• Develops and maintains relationships with physicians, discharge planners, social workers and community organizations to increase referral base.
• Conducts community outreach and territory management in the market as defined by the community.
• Provides individualized sales tours, ongoing follow-up, and closing for all interested guests. Responsible for meeting weekly and monthly sales activity goals.
• Communicates daily with the Community Leadership Team regarding the sales process, admissions, and community outreach.
• Coordinates all admissions with the Community Leadership Team.
• Maintains sales board and sales reports on a weekly basis and communicates census development daily to management.
• Maintains sales database providing ongoing updated information to residents, inquiries, contacts, referral sources, advertising and center events.
• Reviews Enquire LEADS Reports on a weekly basis to identify weakness, manage follow-up and proactively close sales.
• Completes annually and executes ongoing strategic marketing plan and advertising plan.
• Completes a competitive analysis bi-annually.
• Coordinates with the Home Office, designated vendors, and referral websites for advertising, media buys, and marketing promotional collateral.
• Conducts on-going sales training with the Community Back Up Team on the sales process, individualizing tours and procedures for after-hour tours.
• Communicates with residents, families, visitors and employees in a positive manner following the our Core Values and Mission.
• Maintains confidentiality of residents personal information in and out of the community and protects and supports residents rights.
• Plans, executes, and maintains marketing and sales budget and spend-down.
• Maintains a professional appearance and demeanor that encourages a positive, nurturing environment for the residents, families, vendors and guests.
• Ensures adequate daily coverage for meal service by communicating with the Culinary Services Director and/or Host/Hostess, to include taking resident orders for meals, providing drink refills according to residents’ / guests’ requests, assists with the cleaning, resetting and preparation of the dining room in-between mealtimes.
• Performs all other duties as assigned or required.

There is no direct supervisory responsibility unless there is a Marketing Assistant within the community. However, the Director of Sales & Marketing must work closely with other department leaders to ensure an easy…