Lead Generation ​/ Business Development Specialist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lead Generation / Business Development Specialist based in Canada.

This is an excellent opportunity for a proactive sales professional to drive business growth by identifying new prospects and building a strong pipeline of qualified opportunities. In this role, you will lead outbound prospecting efforts, engage decision‑makers, and schedule high‑quality meetings that contribute directly to commercial success. Working in a fully remote environment, you will combine relationship‑building skills with modern sales tools and AI-powered solutions to enhance productivity and outreach effectiveness.

The position offers significant autonomy and is ideal for someone who thrives in a results-oriented setting, enjoys connecting with potential clients, and is passionate about generating measurable business impact.

• Research and identify prospective clients that align with the target customer profile.
• Generate and qualify leads through outbound prospecting, cold calling, and personalized email campaigns.
• Conduct engaging introductory conversations and presentations with prospective clients.
• Build rapport with decision‑makers, understand business needs, and communicate compelling value propositions.
• Respond to initial inquiries and professionally handle objections throughout the outreach process.
• Schedule qualified meetings for the sales team through consistent and strategic follow‑up.
• Maintain an organized sales pipeline by accurately updating prospect information, outreach activities, and follow‑up notes.
• Utilize AI tools such as Claude and ChatGPT to improve prospect research, personalize outreach, and increase productivity.
• Monitor outreach performance and consistently achieve lead generation, appointment‑setting, and activity targets.
• Work independently while taking ownership of daily business development activities and pipeline management.

• Proven experience in lead generation, business development, appointment setting, or a similar outbound sales role.
• Strong track record of success with cold calling and personalized cold email campaigns.
• Excellent verbal and written English communication skills.
• Confidence presenting solutions and engaging with business decision‑makers.
• Strong prospecting, qualification, follow‑up, and objection‑handling abilities.
• Experience using AI tools such as Claude and ChatGPT to support sales activities.
• Familiarity with CRM systems, lead generation platforms, and email outreach tools is preferred.
• Highly organized, resourceful, self‑driven, and results‑oriented with strong time management skills.
• Ability to work independently with minimal supervision while managing multiple priorities.
• Reliable internet connection and a professional remote work environment.
• Availability to work full‑time during US Eastern Time business hours.
• Ability to dedicate full professional commitment to the role without conflicting employment obligations.

• Fully remote full-time position.
• Opportunity to work with an international team supporting global business development initiatives.
• High level of autonomy and ownership in a results‑driven environment.
• Exposure to modern AI-powered sales and prospecting tools.
• Opportunity to develop expertise in outbound sales, lead generation, and business development.
• Collaborative remote culture focused on performance and continuous improvement.