Regional Sales Manager Western Region (Remote

Regional Sales Manager

Pana-Pacific's dedicated sales and engineering experts have worked side-by-side with Commercial Vehicle (CV) manufacturers for over 50 years, to develop and implement quality products for vehicles that live up to the required standards. CV customers rely on Pana-Pacific's expertise in the areas of mobile audio and entertainment, satellite radio, safety, navigation, camera and video systems, wireless communication, telematics, asset tracking, mobile appliances and more.

Pana-Pacific has a systems-integration approach, which has positioned the company to offer world class products from global companies to the CV manufacturers as well as their dealers and other valued customers. With 17 original equipment (OE) manufacturers as customers, Pana-Pacific provides services to approximately 2,500 OE dealers, over 40 OE part distribution centers and thousands of CV fleet companies. At any given time, there are over 2,000 unique OEM part numbers in stock and available for shipment from Pana-Pacific's warehouse facility in Fresno, California.

Primary Objective of Position:

At Pana-Pacific, we know that the key to growth is a high performing sales team. We are seeking a dynamic and motivated Regional Sales Manager to join our team. As the first point of contact for Pana-Pacific, the ideal candidate has a strong understanding of the sales process, excels at researching leads, establishing new relationships, supporting customers, and executing on opportunities to generate growth.

This role involves calling on OEM aftermarket dealerships to drive sales and build strong customer relationships. Additionally, this role will work with target market customers to generate and close new business opportunities.

Travel: 60% travel required

Territory Coverage:
Alaska, California, Hawaii, Idaho, Montana, Nevada, Oregon, and Washington

Pay Structure: base + commission opportunity

Essential Duties and Responsibilities:

• Generate and close new business opportunities with existing dealer locations.
• Understand, discuss, and demonstrate Pana-Pacific's products and services to customers.
• Continuously improve sales skills to increase success rates.
• Generate and close new sales opportunities for special markets.
• Support promotions to OE dealer customers.
• Maintain effective level of personal contact with key customers, coordinating customer calls, making appropriate presentations to present life cycle cost-benefit analysis, pilot model inspections, and specification reviews in closing sales.
• Train dealer sales personnel on product knowledge and in identifying potential customers and developing specific sales strategies to achieve sales.
• Accomplish sales goals for aftermarket sales growth.
• Conduct market research to identify potential customers and trends.
• Contribute to the development and implementation of sales strategies to achieve company objectives.
• Participate in on-going training and development programs to enhance product knowledge and sales skills.
• Gather and report customer feedback, needs, problems, interests, competitive activities, and potential for new products and services.
• Maintain accurate records of sales activities and customer interactions in Salesforce or other as needed.
• Address and resolve any customer issues or complaints in a timely and professional manner.
• Work closely with the sales team and other departments to achieve company goals.
• Maintain compliance with federal and state regulations concerning employment.
• Follow ISO and all other applicable procedures and company policies.
• Performs other related duties as required and assigned.

Qualifications / Requirements:

• Bachelor's degree in business administration, marketing or other appropriate discipline required.
• Minimum 5-7 years of experience in direct sales of durable goods, preferably heavy-duty trucks/OEM or truck components.
• Demonstrated knowledge of truck industry and marketing required.
• Mechanical aptitude.
• Thorough understanding of heavy-duty trucks or related equipment and the ability to apply and communicate this knowledge.
• Demonstrated ability to identify sales opportunities and, using sound judgment, to plan and implement successful strategies to consistently achieve challenging sales goals and to perform well over business cycles.
• Demonstrated ability to establish effective, ethical working relationships with fleet customers, dealers, subordinates, peers and supporting departments.
• Exceptional communication skills, both verbally and written, including the ability to plan, organize and deliver polished formal presentations.
• Demonstrated ability to negotiate sales transactions.
• Demonstrate ability to identify, prioritize, analyze and successfully resolve fleet customers' problems, giving a high priority to customer satisfaction.
• High aptitude with software applications including Word, Excel, PowerPoint and Salesforce.

Proven experience of prompt, accurate, cost effective, ethical performance of administrative responsibilities

Equal Opportunity Employer This employer is…