Demand Generation Manager, Advertising

Location:

Schaumburg, IL or New York, NY (currently hybrid with up to 50% remote); open to fully remote

Touch Tunes is looking for a Demand Generation Manager, Advertising to build and scale our outbound sales development engine. Reporting to the SVP of Advertising, you'll own target account strategy, prospecting, and multi-channel outreach to consistently generate qualified meetings for our sales team. Using modern sales technology and AI-powered SDR tools, you’ll create scalable processes that connect the right prospects with the right sellers and support the continued growth of our advertising business.

• Build our target account strategy by developing and maintaining our total addressable market across national advertisers across adult-audience verticals, their holding companies and agencies of record, independent and regional agencies, local media partners, and programmatic buyers.
• Generate qualified meetings by converting outbound activity into sales opportunities and routing meetings to the appropriate sales rep.
• Execute outbound campaigns using CRM, sales engagement, and AI-powered prospecting tools to deliver targeted, compliant outreach and maintain high-quality prospect data.
• Own prospect data quality by creating and maintaining accurate contact records, decision-maker maps, and account intelligence within our CRM.
• Optimize performance through ongoing testing of messaging, sequences, and outreach strategies to improve response, conversion, and meeting rates.
• Measure results by tracking key funnel metrics, reporting on pipeline generation, and using data to balance demand and seller capacity.
• Build for scale by establishing the playbook, refining the workflows, and helping expand SDR resources as the business grows.

• 4-7 years of experience in B2B demand generation, sales development, outbound growth, or a similar growth-focused role.
• Experience building or significantly scaling an outbound prospecting program, not just executing an existing one.
• A demonstrated track record of generating qualified meetings and pipeline at volume.
• Hands-on fluency with the modern outbound stack, including CRMs (Salesforce or Hub Spot), sales engagement platforms (Salesloft or Outreach), and prospecting tools (Zoom Info, Apollo, Clay, Linked In Sales Navigator).
• Direct experience using AI-assisted SDR and outreach automation (such as Artisan, 11x, or similar), and managing email deliverability and domain management.
• Technically savvy and data-driven: comfortable building workflows, defining an ideal customer profile and segmentation, running tests, and reporting on funnel metrics.
• Excellent written communication skills with the ability to craft outreach that earns engagement.
• Experience managing and developing SDRs or other sales development professionals in a high-growth environment.

• Experience in advertising, media, adtech, or advertising.
• Familiarity with agencies, holding companies, local media, DSPs and trading desks, and exposure to programmatic or digital out-of-home.

At Touch Tunes, your work impacts our customers as part of interesting projects that transform the in-venue entertainment industry. We foster open communication and collaboration across all levels, with approachable leaders that value all voices and empower you to excel and innovate. Our team thrives in an environment where fun meets hard work, and everyone is encouraged to be their authentic selves.

• Hybrid or Remote Work Environment: work-from-home or work a hybrid schedule (50%) in our New York or Schaumburg office, with the flexibility to work anywhere in the world for up to 2 months per year.
• Financial Wellness: Annual performance bonus, long-term company bonus, 401k matching, life insurance.
• Comprehensive Benefits: Competitive health insurance and disability coverage, a Lifestyle Spending Account, access to telemedicine, and an unlimited sick days policy.
• Professional Development: Continuous hands-on learning with access to e-learning platform, tuition reimbursement, and peer mentorship.
• Accessibility: An inclusive workplace…