Growth Marketing Manager

## Growth Marketing Manager Apply locations:
Houston, TXtime type:
Part time posted on:
Posted Yesterday job requisition :
R0006323

Transwestern is a vertically integrated commercial real estate firm dedicated to serving investors, partners and clients through expertise in investment, development, brokerage and property management. Our experience spans diverse property types, including logistics, multifamily, retail, mixed-use, healthcare, office, data centers, hotel, and life sciences. Across 35 offices nationwide, our team is united by a culture that cultivates agility, mutual trust and high performance.
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* POSITION SUMMARY:

** The Growth Marketing Manager, Healthcare Advisory is a part-time (20 to 29 hours per week) lead-generation and brand-building role reporting to the Healthcare Advisory Services Managing Director, ideally in-office though partial remote work may be considered for the right candidate.

The position exists to do two things, in this order of priority.
* First, drive qualified tenant prospects to the medical office buildings we lease and represent.
* Second, elevate the visibility of our advisory practice to win new agency leasing and tenant-representation assignments.

This role complements, rather than replaces, Transwestern's corporate marketing team, whose templates and brand standards serve as a foundation for our work. It gives dedicated capacity to the Healthcare Advisory practice, focused on generating leads and growing our book of business.
** Priorities:
** Roughly 85 percent of this role supports leasing our existing buildings; the remaining 15 percent supports brand building and new business development.

This is not a collateral-only position. The right person thinks in terms of pipeline, prospects, and conversion, treating every flyer, email, social post, and event as a step toward a signed lease or new client relationship, turning market knowledge into content that reaches physicians, health systems, and referral sources, then building systems to nurture those leads.

The ideal candidate is organized, self-directed, and outcome-oriented, able to manage multiple campaigns in a fast-paced setting and prioritize ruthlessly within a part-time schedule. This role blends lead generation, thought leadership, and strategic communications to drive leasing activity and new business.
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* ESSENTIAL JOB FUNCTIONS:

*** Lead Generation for Existing Buildings (Primary Focus):
** Plan and execute lead-generation campaigns that drive qualified tenant prospects to available space, using email, social media, direct mail, and advertising. Success is measured by leads, tours, proposals, and executed leases.
* Build and maintain targeted prospect lists of physicians, medical groups, practice administrators, and healthcare tenant representatives, organized by submarket and specialty.
* Create content that sells space, not just describes it: availability flyers, spec-suite promotions, tour pages, video walkthroughs, and multi-touch email campaigns tied to lease-up goals.
* Partner with brokers to align marketing pushes with leasing priorities and square-footage targets, and track prospect activity from first touch through tour and proposal to report on which buildings and campaigns are producing inquiries.
* Brand Building and Thought Leadership (New Business):
** Develop a consistent content presence across Linked In, Instagram, and other channels that positions the team and its leaders as recognized experts in Houston healthcare real estate.
* Business Development:
** Collaborate with brokers and creative teams on persuasive proposals, pitches, presentations, and client communications for new listing and tenant-representation assignments.
* Lead Tracking and Workflow Management:
** Leverage the team's CRM, email platform, and landing pages to capture, convert, and nurture leads, keeping data clean and routing leads promptly to the right broker.
* Maintain organized systems for project documentation, collateral archives, and prospect data, and uphold brand standards so all materials reflect consistent tone and design.
* * Perform or assume additional duties as assigned
*** MEASURES OF SUCCESS:
** This role is accountable for outcomes, not just output. Within the first year, success looks like:
* A steady, measurable flow of qualified tenant inquiries and tours generated for portfolio buildings.
* A consistent content cadence across owned channels, with growth in reach, engagement, and inbound activity.
** POSITION REQUIREMENTS**:
* 5+ years of…