Vice President of Sales – Marketing

• Develops and executes strategic sales and marketing plans to achieve occupancy, revenue, and growth targets, while ensuring communities are consistently executing standards that support BSLC’s mission and values.
• Collaborates with Regional Directors of Sales and Marketing (RDSM) and Directors of Sales and Marketing (DSM) to develop and implement company-wide strategies which generate new leads and advance existing leads.
• Supports communities in developing and executing a high performing sales and marketing strategy.
• Conducts site visits with each community as necessary, but no less than twice per year, to provide support, feedback and guidance to the Executive Director (ED) and DSM.
• Creates a strategic plan that may include weekly focus calls for those communities that are census challenged.
• Participates in Community Success Plans with Home Office, Regional and Community level teams.
• Keeps abreast of professional development in the sales and marketing environment and of current and evolving innovative strategies, and state regulations.
• Identifies key issues and provides training to the ED and sales teams to continuously improve performance.
• Provides input for coaching and/or performance improvement plans with DSMs and EDs in collaboration with the RVPOs and RDSMs to improve census.
• Ensures all new EDs and DSMs receive the appropriate and designated sales training in partnership with the RDSM and Regional Vice Presidents of Operations (RVPOs).
• Leads the monthly sales call for BSLC.
• Conducts training to illustrate effective utilization of professional referral sources in partnership with the RDSM.
• Understands competitive opportunities and threats.
• Annually, tracks and evaluates BSLC’s product relevant to the competition.
• Partners with the RVPOs to generate occupancy targets, in-house and market rates for the annual budget process.
• Partners with RDSMs, RVPOs and EDs to assess talents, needs, and development opportunities for their communities.
• Conducts training with VP of Health Services to ensure collaboration between Sales and Clinical.
• Participates in the hiring of all community DSMs and makes recommendations to the Executive Director.
• Processes and submits all monthly expenses and budget data timely per Bethesda policies.
• Creates, executes, and distributes all sales and marketing collateral.
• Gathers and analyzes sales and marketing data for decision making and decision planning, including key sales metrics to establish growth targets.

• Bachelor’s level college education
• Minimum of 5 years of progressive leadership experience in sales and marketing, preferably in senior living, healthcare, or hospitality.
• Proven track record of meeting or exceeding occupancy and revenue goals in a multi-site environment.
• Strong leadership skills with the ability to inspire and manage high-performing teams.
• Excellent communication, strategic thinking, and analytical skills.
• Deep understanding of senior living markets in each region, including independent living, assisted living, and memory care.
• Working knowledge of personal computers, scanners, digital copiers, printers, and projectors.
• Proficiency in Microsoft Office Suite, including Word, Excel, Power Point, and Outlook.
• Ability to work with CRM systems as well as digital marketing tools.
• Ability to multi-task with frequent disruptions during the day.
• Ability to facilitate group presentations and training.
• Must maintain a current driver’s license and comply with all requirements of Bethesda’s Auto Policy.

Demonstrates expertise in developing and executing strategic sales and marketing plans to achieve occupancy and revenue targets, with a strong focus on leadership, communication, and analytical skills in the senior living sector.

• Strategic Sales And Marketing Planning
• Leadership In High-Performing Teams
• Occupancy And Revenue Goal Achievement
• Senior Living Market Knowledge
• CRM And Digital Marketing Tools Proficiency

• Sales And Marketing Strategy Development
• Occupancy And Revenue Analysis
• Performance Improvement Planning
• Sales Training And Coaching
• Data Analysis For Decision Making

• Excellent Communication Skills
• Strategic Thinking
• Analytical Skills
• Team Management
• Presentation Facilitation

• Senior Living
• Independent Living
• Assisted Living
• Memory Care
• Healthcare Marketing

• Microsoft Office Suite
• CRM Systems
• Digital Marketing Tools
• Personal Computers
• Projectors