Associate Vice President, Growth & Business Development
Orlando, Orange County, Florida, 32885, USA
Listed on 2026-08-20
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Sales
Business Development, B2B Sales, VP of Sales, Healthcare / Medical Sales
Salud Healthcare is a tech-forward services organization that helps private practices and provider groups succeed in value-based and alternative payment models. The AVP, Growth & Business Development is a senior, field-based role responsible for driving new revenue across Florida and into new markets — selling Salud's healthcare products, opening doors with providers and stakeholders, and leading a growing sales function from the front.
This role covers the northern half of Florida, and we will consider candidates based in either the Orlando or Tampa metro area.
Reporting directly to the CEO, the AVP, Growth & Business Development is a player-coach: a proven outside sales representative who still loves the hunt, and a sales leader who develops the team around them. You will personally cultivate and close new business while setting the standard for how Salud sells — building and managing a disciplined pipeline, articulating sales funnel performance to the executive team, and holding the team accountable to rigorous CRM hygiene.
This is a high-influence, high-mobility role for someone with strong emotional intelligence, sharp communication skills, and a demonstrated track record of winning. Expect to travel 50%+ of the time — across Florida and, as we expand, beyond it — working from a home office when not in the field, with occasional trips to our headquarters in Miramar, FL.
- Personally cultivate de novo relationships with providers, provider groups, and key decision-makers, selling Salud's healthcare products and services.
- Own the full sales cycle — from first contact through close — carrying an individual book of business while leading the broader growth effort.
- Serve as a persuasive, high-EQ ambassador for Salud in the market, using strong communication and the ability to influence to move stakeholders to a decision.
- Extend Salud's footprint across Florida and into new geographies, traveling as needed to stand up presence and relationships in emerging markets.
- Partner with marketing and leadership to shape go-to-market approach and brand presence in new territories.
- Build and manage a healthy, well-qualified pipeline, consistently identifying and pursuing new opportunities.
- Articulate sales funnel performance — conversion, velocity, and forecast — clearly and credibly to the CEO and executive team.
- Champion documentation hygiene and disciplined use of the CRM (e.g., Salesforce), ensuring activity, pipeline, and follow-ups are consistently and accurately maintained.
- Coach and mentor junior sales staff, modeling effective selling and elevating the capability of the team.
- Hold the team accountable to pipeline discipline, CRM documentation standards, and consistent follow-through.
- Help recruit, onboard, and develop growth talent as the function scales.
- 7+ years of experience across sales, marketing, and business development, with a demonstrated track record of hitting or exceeding sales targets.
- Experience selling MSO (management services organization) products or ACO (accountable care organization) products.
- Experience coaching and mentoring junior staff.
- Outstanding communication skills, a high degree of emotional intelligence, and a proven ability to influence.
- Highly organized, with rigorous pipeline management and the ability to articulate sales funnel performance.
- Proficiency with a CRM (such as Salesforce) and a commitment to documentation hygiene — personally and across the team.
- Willingness and ability to travel 50%+ of the time, both within Florida and outside the state to support new market development.
- Based in Central Florida (Orlando, Tampa, or the surrounding area) and able to make occasional trips to our office in Miramar, FL.
- Familiarity with Medicare Advantage is a strong plus.
- Experience selling into clinics, physician practices, and provider groups, and knowledge of value-based care.
- Prior people-management or team-leadership experience in a sales organization.
Why Salud. We hire against five values, and they describe how we actually work.
Be…
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