Vice President of Travel Industry Sales

Visit Orlando is seeking a strategic and experienced leader to serve as Vice President of Travel Industry Sales
. This role will lead our global travel trade strategy, helping drive international visitation, strengthen industry partnerships, and elevate Orlando’s position as a premier global destination.

Rooted in our core values—We Innovate, We Trust, We Welcome, We Serve, and We Orlando—this role plays a critical part in advancing our mission and shaping Orlando’s global story.

Reporting to the Chief Sales Officer, this executive will set the vision and direction for global travel industry sales efforts. The role resides in Orlando and leads a high‑performing team and works closely with partners around the world to grow demand, enhance market presence, and deliver measurable results for Visit Orlando and its members.

• Lead global travel industry sales strategy, including market development and trade engagement
• Oversee international programs, partnerships, and investment decisions to maximize ROI
• Build and maintain senior‑level relationships with key industry, airline, and government partners—grounded in trust and collaboration
• Represent Visit Orlando in executive meetings, trade events, and international forums
• Monitor global trends and translate insights into innovative strategies
• Drive CRM utilization, data integrity, and performance reporting across teams
• Manage departmental budget and ensure alignment with strategic priorities
• Lead, develop, and mentor a global team, fostering a welcoming, high‑performance culture

• 15+ years of experience in travel industry sales, international business, or related field
• Proven leadership experience managing global teams and market strategies
• Strong strategic thinking, financial acumen, and decision‑making skills
• Exceptional communication and presentation abilities
• Ability to build trusted relationships with senior stakeholders

• Proficiency in Microsoft Office, CRM systems, and reporting tools
• Frequent domestic and international travel

At Visit Orlando, you’ll help inspire global travel while creating meaningful economic and community impact. You’ll join a team committed to serving our partners, welcoming the world, and continuously elevating how we work and lead together. Visit Orlando team members enjoy a hybrid working environment with some in‑office days and work‑from‑home days. Visit Orlando offers a competitive benefits package.

This position is eligible for an annual incentive program.