Account Development Specialist - Greensboro, NC

Account Development Specialist

At Curriculum Associates, we believe in the potential of every child and are changing the face of education technology with award-winning learning programs like i-Ready that serve a third of the nation's K–8 students. For more than 50 years, our commitment to making classrooms better places, serving educators, and supporting accessible learning experiences for all students has driven the continuous improvement of our innovative programs.

Our team of more than 2,500 employees is composed of lifelong learners who stand behind this mission, working tirelessly to serve the educational community with world-class programs and support every day.

The Account Development Specialist is an Inside Sales role focused on growing partnerships with K–12 schools and districts. At the heart of this job, you'll help educators discover and adopt high-quality instructional materials that are proven to improve student outcomes. In this role, the Specialist acts as a prospecting agent for both new and existing accounts, conducting outreach efforts through calls, trials, emails, and presenting online product demonstrations.

Collaboration and communication are key as the role involves relationship-building, product expertise, and consultative conversations to drive revenue growth and mission impact.

This role is an excellent opportunity for former educators looking to transition into EdTech while continuing to make a meaningful impact on teaching and learning at scale.

We are seeking candidates that live in our around the Greensboro, NC area.

What you'll do:

• Build Educator Partnerships
• Effectively manage inbound leads, following defined processes and engagement models
• Proactively reach out to decision makers, generating and advancing pipeline opportunities through the sales cycle
• Conduct exploratory conversations to understand educator needs and deliver virtual product demonstrations
• Consistently meet or exceed activity and sales goals tied to quarterly bonuses

Collaborate & Grow

• Build product expertise and understanding of K-8 classroom challenges and trends
• Maintain accurate opportunity and customer data in CRM (Salesforce)
• Partner closely with territory Educational Sales Consultants and cross-functional teams
• Represent the company at in-person conferences or school visits
• Gather competitive information and share market insights with internal teams to inform strategy

Who we're looking for:

You don't need a traditional sales background to thrive here — many of our strongest performers came straight from the classroom. What matters most:

• Customer-centric mindset with a background in teaching, sales, or customer success
• Ability to translate classroom experience into consultative conversations with educators, understanding instructional needs and connecting them to solutions
• Results-oriented with strong follow-through and accountability
• Excellent communication and presentation skills
• Proficiency with essential business applications (Outlook, Word, PowerPoint, Excel) and chat-based AI tools, with experience with Salesforce (CRM) preferred but not required
• Strong curiosity and the ability to quickly learn new products and processes
• Comfort with decision-making, accountability and managing multiple priorities
• Flexible thinking to pivot, adjust and strategize
• Demonstrates integrity, ethical standards, and professionalism
• A genuine passion for improving education and supporting teachers and students

Required

Education and Experience:

• Bachelor's Degree
• 3-5 years of work experience with a background in sales, customer service, or K-12 education (or a combination)—teaching experience is highly valued and considered directly relevant
• Or a combination of education and experience that proves competencies required for the role. Transferrable skills and/or relevant expertise is preferred.

Employee Journey:

Hybrid Model:
We operate with an intentional hybrid approach that balances in-office collaboration (1-2 days/week) with flexibility to work from home. The role also includes occasional travel for in-person meetings, school visits, and conferences, typically 3–5 times per year.

Career Growth:
Structured onboarding and product…