Business Development Manager - CPG Brands and Retail

Business Development Manager - CPG Brands and Retail

Full-time

Compensation: EUR 89950 - EUR 143920 - yearly

About the role:

The Business Development Manager (BDM) is a pivotal role responsible for driving new, enterprise-level business for Avery Dennison’s Labeling and Sustainable Packaging solutions. You will identify, develop, and secure direct partnerships with Top CPG brands and top-tier retailers across Europe, positioning Avery Dennison as their premier innovation partner. This role requires a highly successful track record of securing enterprise-level business opportunities specifically in labels or packaging.

Acting as a trusted advisor to key decision-makers, you will navigate complex, multi-stakeholder environments to deliver tailored solutions that shape the future of sustainable packaging. This is a hybrid position based at our European Headquarters in Oegstgeest, the Netherlands

Key Responsibilities

Leverage your existing network to build and maintain strong relationships with key decision-makers (Procurement, Packaging Development, Brand Management, Sustainability) across the leading European CPGs, retailers and contract manufacturers.

Drive lead generation and cultivate a substantial pipeline of business opportunities; and manage accounts in SFDC while collaborating with sales colleagues to convert these leads into tangible outcomes resulting in specification of Avery Dennison labels at end users.

Identify unmet needs, provide insights and recommendations for product development and market positioning.

Navigate long, complex enterprise opportunity cycles, successfully transitioning concepts and sustainability initiatives into tangible commercial wins.

Establish strong links with the sales team to facilitate opportunities transfer to the converter channel for demand fulfillment.

Required:

Minimum of Bachelor's degree with a major in Marketing, Business, or a related field. Master’s degree preferred.

9+ years of direct B2B enterprise sales or business development experience specifically in labels, packaging materials, or packaging solutions (must-have requirement).

Proven track record of successfully targeting and generating labels or packaging materials opportunities with leading CPG brands (e.g. in food, beverages and HPC) and major European retailers with an active, relevant network of decision-makers.

Skills you need to succeed:

Strong analytical skills, technical aptitude, and influencing/storytelling abilities with a demonstrated track record of scaling multimillion-dollar portfolios.

Fluency in English (additional languages such as French, German, Spanish, or Italian are strongly preferred) and the ability to travel up to 50%.

What we offer
Here's a glimpse of the great benefits you can expect:

We offer a gross benefit for the supplemental package of mandatory health insurance.

Access to Lyra, our confidential Employee Assistance Program, for personal and professional support.

We provide a free health check every 4 years, and free fruit on-site.

Mandatory participation to the Avery Dennison Pension Fund, employer pays ⅔ of the premium.

Holiday allowance and a year-end allowance.

Time Off & Flexibility:

Annual Leave:
Starting at 24 days, increasing to 26 days after 4 years (pro-rated).

Extra Days: 13 additional days per year (+4% ATV allowance, pro-rated) and a bridge day off. Benefit from birth/parental leave in accordance with Dutch labor law, with fully paid partner leave. We also offer flexible working hours and hybrid work options for most positions.

Commuting & On-site Perks:
Take advantage of free and enclosed parking in a well-located building, or opt for a commuting allowance/100% reimbursement for public transport.

Professional Development:
Invest in your growth with a €500 annual individual training budget, access to lots of internal training/mentoring programs and a budget for hardware when working from home.

Why join Avery Dennison
We are a global materials science and digital identification solutions company with locations in over 50 countries, and approximately 35,000 employees worldwide. As a science and innovation company, we believe that diverse teams are stronger teams. We are…