Field Sales Representative

Ora Liva, Inc. is a diagnostic company pioneering non-invasive, AI-powered cytology empowering dental and medical providers to take accurate, actionable steps to help their patients. Our proprietary technology platform combines advanced biosensing with artificial intelligence to analyze single-cell data from a simple brush sample. Team members at Ora Liva contribute to a high-impact, innovation-driven environment that directly supports better patient outcomes.

We are looking for representatives in the North East, South East, and Mid West (MA, NJ, CT, NC, VA, GA, FL, TX, MI, OH, IN...).

The Field Sales Representative plays a critical role in expanding Ora Liva presence across the SMB segment, serving both independent dental practices, emerging group practices (DSOs/DPOs) and specialist private practices (oral medicine, ENT) that are looking to offer their patients a higher standard of care. You'll be the face of Ora Liva in your territory, building relationships, driving new business, and helping practices adopt modern, intelligent practice management software.

This is a quota-carrying role with a strong emphasis on territory development, outbound prospecting, in-person engagement, and pilot ownership. You'll collaborate closely with the executive team to deliver a seamless experience for prospective practices. As an early sales hire, you'll also have real latitude to shape how Ora Liva sells, not just execute an existing playbook.

• Own and exceed revenue targets for new SMB customer acquisition, including single-location practices, emerging DSOs/DPOs and specialist private practices.
• Manage the full sales cycle: territory research, cold outreach, field visits, qualification, discovery, lunch-and-learns, demo facilitation, and close.
• Develop and maintain a healthy pipeline across general dentists, specialists, and group practice stakeholders.
• Field-based role requiring ~60% travel within the assigned territory, with the remaining ~40% working from a home office for administrative work, planning, and follow-up.

• Conduct in-person practice visits to build trust, run tailored discovery, and understand operational and clinical workflows.
• Establish strong relationships with dentists, office managers, regional managers, and influencers within emerging group practices.
• Attend industry events, regional study clubs, local dental society meetings, and DSO-focused gatherings to expand territory reach.

• Execute proactive outbound outreach (email, phone, events, field visits) to drive awareness and generate demand.
• Partner with Marketing on localized campaigns, event strategy, and content needs that support territory growth.
• Build partnerships with dental consultants, distribution reps, and ecosystem partners who influence purchase decisions.

• Work cross-functionally with internal teams to deliver tailored platform demos and highlight Ora Liva's clinical/comprehensive advantages.
• Ensure all lead, contact, and deal activity is accurately maintained in Hub Spot and followed through with discipline.
• Provide ongoing competitive intel and segment insights to help shape product and go-to-market strategy.
• Help build and refine Ora Liva's sales process and playbook from the ground up, including territory strategy and pipeline stages, as one of the company's first field reps.
• Contribute to key sales documents such as pitch decks, one-pagers, and email templates, sharpening them based on what actually works in the field.
• Take ownership of Ora Liva's outward-facing voice and messaging as the company builds its brand across new territories and segments.