Regional Sales Manager- Retail Channel; MCR Safety Group

Regional Sales Manager
- Retail Channel (MCR Safety Group)

Job Category: Field Sales

Requisition Number: REGIO
022222

• Posted :
  August 28, 2026
• Full-Time

Showing 1 location

MN Tax Exception
Remote, MN, USA

• Pay or shift range: $85,000 USD to $95,000 USD
  The salary range is based on a variety of factors, including experience, education, certifications and geographic location.

MCR Safety Group, a Bunzl company- is a recognized leader in the Personal Protective Equipment (PPE) industry, dedicated to protecting workers through innovative, high-quality safety solutions.

We are seeking a results-driven Regional Sales Manager-Retail Channel, who will be responsible for achieving assigned sales revenue goals, driving profitable growth, and expanding MCR Safety Group’s presence across assigned retail, distributors, dealers, cooperatives, and buying groups.

This is a remote/home-office and field-based sales position responsible for assigned geographic territory and assigned retail, distributor, dealer, buying group, cooperative, and end-user accounts.

Candidates must reside within the assigned territory, to include Minnesota, Iowa, Wisconsin
, or potentially northern Missouri; andbe able to travel regularly to support customer calls, distributor meetings, retail channel development, trade shows, and field sales activity.

• Remote/Home Office: approximately 40%.
• Field Travel: approximately 60%, typically three to four days per week.
• Overnight Travel: approximately 35%.

This role is accountable for developing and executing territory business plans, strengthening customer relationships, supporting retail sell-through, identifying new growth opportunities, and improving market share through disciplined field sales execution. The Regional Sales Manager serves as a trusted advisor to customers and internal teams by providing product expertise, sales training, customer support, account planning, and market intelligence.

The ideal candidate will combine strong outside sales discipline with retail channel knowledge, distributor relationship management, and the ability to convert customer needs into profitable growth opportunities.

Responsibilities:

• Achieve assigned sales quotas, revenue goals, profitability expectations, and territory performance objectives.
• Develop and execute annual and quarterly territory business plans to grow sales, expand market share, and improve customer penetration.
• Manage and grow relationships with distributors, dealers, buying groups, retail cooperatives, chain accounts, and strategic end-user customers.
• Conduct regular field sales calls with distributor sales teams, retail partners, dealers, and end users to support account growth and product adoption.
• Identify, develop, and close new business opportunities within assigned accounts and target markets.
• Support retail channel execution through product presentations, merchandising recommendations, promotional support, training, and customer follow-up.
• Partner with distributor and dealer sales teams to increase product visibility, improve sell-through, and uncover new end-user opportunities.
• Conduct product demonstrations, sales meetings, lunch-and-learns, and training sessions for customer teams and distributor sales personnel.
• Maintain strong knowledge of the MCR Safety Group product portfolio, including gloves, eye protection, footwear, protective apparel, and related safety solutions.
• Use CRM and customer data to maintain accurate records, manage opportunities, document sales activity, and support territory planning.
• Analyze sales reports, customer performance, market trends, competitor activity, and product opportunities to improve territory results.
• Communicate regularly with the Director of Sales regarding key account activity, territory priorities, customer opportunities, risks, and competitive developments.
• Manage assigned trade sample, promotional, and travel-and-entertainment budgets in alignment with company expectations.
• Attend approved trade shows, buying-group meetings, distributor events, customer meetings, and company sales meetings as required.
• Collaborate with Customer Care, Marketing, Product Management, Sales Operations, and other…