Business Development Manager, Clinical Lab- Midwest

About the Company

The Opportunity Quidel Ortho unites the strengths of Quidel Corporation and Ortho Clinical Diagnostics, creating a world-leading in vitro diagnostics company with award-winning expertise in immunoassay and molecular testing, clinical chemistry and transfusion medicine. We are more than 6,000 strong and do business in over 130 countries, providing answers with fast, accurate and consistent testing where and when they are needed most – home to hospital, lab to clinic.

Our culture puts our team members first and prioritizes actions that support happiness, inspiration and engagement. We strive to build meaningful connections with each other as we believe that employee happiness and business success are linked. Join us in our mission to transform the power of diagnostics into a healthier future for all.

At Quidel Ortho, we're advancing the power of diagnostics for a healthier future for all. Join our mission as our next Business Development Manager, Clinical Lab
- Midwest. This position is a front-line quota‑carrying resource responsible for the sale of assigned product lines to net‑new customers from Wisconsin, Minnesota, Iowa, Missouri, and Kansas. Responsible for new customer acquisition and conversion of competitive accounts by teaming with Technical Consultant counterparts and Health System Executives, Regional (Regional HSEs), as applicable. This is a remote position reporting to the Regional Sales Manager.

• Converts competitive / new customer accounts.
• Develops customer acceptance by establishing personal accountability, illustrating Quidel Ortho value propositions, demonstrating product capabilities, and successfully managing highest probability opportunities to close.
• Drives Clinical Laboratory instrument placements within an assigned territory.
• Develops and executes strategic territory plans to prioritize, pursue, and convert competitive customer accounts.
• Develops self as the subject matter expert for all competitive instrumentation and shares with full team.
• Teams with Strategic Account Executives in all relevant IDN-related planning activities.
• Gains entry into competitive customer accounts, prospect for opportunities and develop leads.
• Develops and leverages relationships with key stakeholders, forms and executes customer touchpoint/call plan based on customer’s buying cycle, manages opportunities within and outside of the buying/sales cycle, leverages strategic selling framework.
• Develops and executes strategic territory plans to prioritize, pursue, and convert competitive customer accounts to meet annual quotas, KPIs and sales goals.
• Assists with transition planning for newly converted customers and contributes to smooth transition to Account Managers.
• Teams with appropriate technical teams as well as Inside Sales to target and convert stand‑alone, non‑standardized IDNs.
• Provides timely and accurate sales forecasts, activity, account updates, and reports via CRM system and collaborates with Marketing to identify opportunities for equipment placement in CRM environment.
• Perform other work‑related duties as assigned.

The Individual Candidates should be aware that the Company currently requires customer‑facing workers to meet Customer Credentialing requirements which may include but are not limited to, up to date immunizations.

Equal Opportunity Quidel Ortho believes in Equal Opportunity for all and is committed to ensuring all individuals, including individuals with disabilities, have an opportunity to apply for those positions that they are interested in and qualify for without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or any other protected characteristic.

Quidel Ortho is also committed to providing reasonable accommodations to qualified individuals so that an individual can perform the duties. If you are interested in applying for an employment opportunity and require special assistance or an accommodation to apply due to a disability, please contact us at

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