Business Development Lead

Business Development Lead Position Description

Hanson is seeking a full-time Business Development Lead to drive our agency’s new business strategy and execution, ensuring we meet and exceed revenue growth goals. This role is responsible for developing, directing and executing all aspects of our sales strategy in close partnership with agency leadership — from prospect identification and outreach to proposal development and deal-closing. The Business Development Lead will manage technical sales partnerships, oversee lead generation and qualification, and serve as the primary driver of new client acquisition.

A key responsibility of this role is developing and directing the creation of agency marketing materials that support sales, including case studies, email campaigns, social content, thought leadership, and event materials.

The Business Development Lead will also work closely with the agency’s subject matter experts, project teams and leadership to position Hanson’s capabilities to prospective clients in a compelling and tailored way.

This position reports to the Chief Strategy Officer. Compensation is a mix of base salary and commission.

• Develop, own and execute Hanson’s new business strategy in collaboration with agency leadership.
• Establish revenue growth goals, track progress and adjust tactics based on performance metrics and market insights.
• Identify target markets, verticals and accounts aligned with Hanson’s capabilities and growth objectives.
• Lead RFP/RFI response strategies in partnership with agency leaders and subject matter experts.
• Maintain and grow strategic technical sales partnerships to drive lead flow and market reach.

• Prospect for and identify qualified opportunities through outbound outreach, inbound inquiries, networking, and partner channels.
• Conduct discovery meetings to understand client needs and position Hanson’s capabilities effectively.
• Lead pitch and proposal development, ensuring clear, compelling and tailored client presentations.
• Negotiate and close contracts in partnership with agency leadership.
• Represent Hanson at networking, industry and partner events to strengthen relationships and increase visibility.

• Lead the creation of marketing materials to support sales efforts, including case studies, proposals, pitch decks, email campaigns, social content, thought leadership, and event materials.
• Collaborate with internal teams to ensure materials reflect Hanson’s brand, voice and value proposition.

• Maintain accurate pipeline tracking, forecasting and reporting through the agency’s CRM tools (e.g., Pipedrive, Sales Navigator).
• Monitor and analyze sales performance metrics to inform strategy and improve conversion rates.
• Identify and implement best practices for lead generation, qualification and closing.

• Bachelor’s degree in marketing, business or related field; MBA or advanced degree preferred.
• 7+ years of business development or sales experience, preferably in a web development, marketing or creative agency environment.
• Proven track record of meeting or exceeding sales and revenue goals.
• Experience managing the full sales cycle from prospecting and lead qualification through proposal, negotiation and closing.
• Strong leadership skills with prior experience managing and developing team members.
• Exceptional communication, negotiation and relationship-building skills.
• Strategic thinker with the ability to translate business goals into actionable sales plans.
• Proficiency in CRM systems and sales tools (e.g., Pipedrive, Sales Navigator, Google Workspace).
• Willingness to travel for client meetings,…