Sales Representative – Sun Belt, U.S

The St. Kitts Tourism Authority (SKTA) is seeking applications from suitably qualified personsto fill the position of Sales Representative – Sun Belt, U.S.A.

The Sales Representative – Sun Belt, U.S.A. is responsible for raising the profile of St. Kittsand driving bookings through direct marketing and sales activities targeting the tourismtrade, consumers, travel agents, and tour operators across the Atlanta, Dallas, Houston,Miami, and Orlando markets. Sales efforts will be split approximately 70% toward the Southeast market and 30% toward the Southwest market.

The post holder will also develop and implement strategic marketing plans, maintain positive communications with the travel trade and MICE planners, in addition to completingspecial projects as assigned by the Chief Marketing Officer and the Executive Members inthe home office. The post holder must be flexible to work on weekends and public holidays and travel when necessary.

• Develop, in conjunction with the Business Development Manager, an annual sales strategy for the Sun Belt United States and feeder cities via ATL, CLT, DFW, IAH/HOU,MCO, and MIA.
• Identify and develop new MICE business opportunities within assigned territories.
• Build and maintain strong relationships with third-party clients, end-useraccounts, hotel sales partners, and industry stakeholders.
• Maintain and develop local and international industry relations within the travel
  trade, specifically for MICE niche markets.
• Monitor sales activity performance, identify underperforming areas, and identify opportunities for increased performance.
• Submit monthly sales plans to the Business Development Manager.
• Prepare monthly reports outlining sales activities, performance, and recommendedtactics to increase air arrivals and hotel productivity.
• Review sales budgets quarterly to ensure effectiveness.
• Identify sales activities and initiatives that maximize return on investment.
• Promote St. Kitts as a preferred travel destination to the travel industry andconsumers through the Authority’s approved sales and promotional mix.
• Develop sales activity targets and schedules, as well as marketing and promotionalplans for all source markets within an approved annual budget.
• Participate in and coordinate sales, marketing, and promotional activities, including sales calls, sales blitzes, trade and consumer shows, seminars, public speaking engagements, affinity branding activities, and familiarization trips within the Sun Belt states or as requested by the CMO or Business Development Manager.
• Attend travel trade shows and consortium meetings as required.
• Identify and execute sales activities that build brand awareness, demand generation,and retention.

• Bachelor’s degree in marketing or a related field.
• Proven experience in achieving revenue and growth targets for a hotel, tourismboard, or destination management company.
• Understanding of the U.S. Sun Belt travel market.
• Over five years of destination, DMC, or hotel sales experience.
• Excellent communication, presentation, and negotiation skills.
• Strong understanding and experience developing and maintaining supplier, partner,hotelier, and community relations; experience in the English-speaking Caribbean isa plus.
• Familiarity with TA Connect and other travel industry CRM platforms preferred.
• Knowledge of Microsoft Office, particularly Excel and PowerPoint.
  
  Location & Work Authorization:
  This position is based in the United States. Suitablyqualified candidates must reside within the United States of America - Sun Belt region andbe legally authorized to work in the United States.

• Commensurate with one’s qualifications.

by September 18, 2026.

We appreciate your interest in this opportunity. Please note that only shortlisted applicants will be contacted for an interview.

Company St. Kitts Tourism Authority

Address Pelican Mall, Bay Road, ,

Phone