Regional Sales Director
Sikeston, Scott County, Missouri, 63801, USA
Listed on 2026-09-06
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Sales
Director of Sales, CRM Systems & Management, Area Manager, Client Relationship Management
Lead With Purpose in Senior Living
Are you a leader in healthcare or senior living operations ready to make a broader impact? At Americare, you'll lead teams, drive performance, and shape the resident and employee experience.
Who We AreEstablished senior living operator with a strong reputation and 40+ year legacy. Operates across multiple states with a focus on resident-centered care. Culture rooted in RISING values:
Respect
• Integrity
• Servant Heart
• Inspire
• Nurture
• Growth. Recognized as a Great Place to Work and national industry leader.
Lead high-performing teams in a mission-driven organization. Influence operational excellence, growth, and resident satisfaction. Partner with executive leadership to drive strategic initiatives. Autonomy with strong home office support. Opportunity to develop leaders and build a strong culture.
Benefits & PerksCompetitive base salary + performance-based bonus structure. Comprehensive benefits package (medical, dental, vision, life). Paid time off (PTO). 401(k) with company contribution. Leadership development and executive coaching opportunities. Expense support and travel reimbursement. Recognition and performance incentive programs.
Position Summary:The Regional Sales Director (RSD) is the senior sales leader for their assigned markets, driving occupancy growth and consistent execution of Americare Senior Living's sales strategy. Exemplify Americare Senior Living's Flourish Wellness, RISING Values and Philosophy, Hometown Hospitality, F.A.M.I.L.Y. Values, and Employee Culture Statement by driving measurable occupancy growth, strengthening team performance, and ensuring every community delivers "A Happier Place."
The RSD partners with Regional Operations Directors and community leadership to align Sales and Operations, strengthen referral relationships, and ensure a consistent, resident-centered sales process. Through coaching, data-driven decisions, and active field engagement, the RSD improves census, conversion performance, and team effectiveness. With a strong field presence, the RSD builds a high-performance sales culture that delivers sustained occupancy growth and an exceptional experience for every prospective resident and family.
Essential Functions and Responsibilities :Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Sales Leadership
• Achieve and exceed occupancy, net census growth, and revenue targets by driving cons
• Partner with Operations leadership to translate regional priorities into measurable, community-level sales action plans.
• Champion weekly regional sales performance meetings to evaluate pipeline health, identify conversion gaps, and implement corrective actions.
• Facilitate and communicate monthly occupancy, move-in, outreach, and activity targets, and hold Senior Living Advisors (SLA's) accountable for results.
• Deliver performance forecasts, mid-month updates and month-end results analysis, including action plans to close gaps and accelerate occupancy gains.
• Track performance metrics and reinforce high-impact sales behaviors.
• Conduct scheduled calls with RDOS to ensure seamless execution of the customer journey and improved conversion outcomes.
Sales Coaching & Talent Development
• Improve individual and team sales performance through structured coaching, including one-on-ones, ride-alongs, "war-room" sessions, and live tour evaluations.
• Diagnose performance gaps using CRM data and field observations, and implement individualized coaching plans.
• Lead onboarding for new Senior Living Advisors, including field training, performance tracking, and supplemental training as needed.
• Manage the Senior Living Advisor hiring process in accordance with established standards to select high-performing sales talent.
Sales Process & CRM Excellence
• Achieve inquiry-to-move-in conversion by ensuring consistent execution of the Americare sales process across all communities.
• Drive speed-to-lead performance by monitoring response times and holding the team accountable to established standards.
• Deliver reliable pipeline forecasting and CRM data integrity…
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