Director - Sales & Marketing

Director – Sales & Marketing

Location: Canada
Flexibility to operate hybrid/remote based on location. Corporate Office in Edmonton.

Willowglen Systems is a leading industrial automation company that provides innovative solutions for various industries, including rail, oil and gas, and energy. Our teams specialize in designing, integrating, and commissioning complex operational technologies including control systems, communications networks, and safety-critical infrastructure.

At the forefront of Willowglen's growth strategy, this role provides the leadership and commercial direction required to strengthen market position, expand customer relationships, and deliver sustainable revenue growth.

A strategic and results-oriented Director, Sales & Marketing responsible for driving revenue growth, market expansion, and brand leadership across Canada & North America. Reporting to the CEO, this role will develop and execute integrated sales and marketing strategies that align with Willowglen's business objectives while strengthening the company's position within the transportation sector. The successful candidate will possess a strong understanding of the passenger rail automation ecosystem and a proven ability to identify opportunities, build strategic partnerships, and convert market potential into sustainable business growth.

The ideal candidate is a commercial leader and relationship builder who can develop high-performing teams, foster executive-level customer relationships, and lead pursuit strategies for complex opportunities. Working closely with the leadership team, this individual will play a key role in expanding Willowglen's market reach, diversifying growth.

• Develop and execute a go-to-market strategy for MAC services aligned with corporate objectives.
• Define and manage sales and marketing KPIs, revenue targets, and growth plans.
• Collaborate with executive leadership to shape long-term business development goals.

• Lead a high-performing sales team focused on qualified, funded and approved passenger rail projects.
• Drive market expansion beyond passenger rail by developing growth opportunities across transportation, oil & gas, pipelines, telecommunications, utilities, and other strategic infrastructure sectors.
• Oversee key account management, including stakeholder engagement and deal orchestration.
• Drive pipeline development and conversion of high-value opportunities (megadeals).

• Lead integrated marketing campaigns targeting decision-makers in engineering, procurement, and operations following the Account Base Management principles.
• Position the company as a thought leader in automation, digital transformation, and industrial innovation.
• Oversee content strategy, digital marketing, events, and industry partnerships.

• Cultivate executive-level relationships with OEMs, EPCs, and end users alike.
• Represent the company at industry forums, conferences, and client meetings.
• Act as a trusted advisor to clients, understanding their strategic initiatives and aligning MAC services accordingly.

• Work closely with the bids, operations and PMO teams to ensure alignment between client needs and service offerings.
• Provide market feedback to influence service innovation and delivery models.
• Lead the customer success team to develop life-long clients by delivering outstanding services, including Cybersecurity upgrades and product enhancements.

• Bachelor’s degree in Engineering, Business, or related field (MBA preferred).
• 7-10 years of experience in industrial automation, EPC, or technology services, with at least 5 years in a senior sales/marketing leadership role.
• Proven track record of selling complex, multi-million-dollar automation or technology solutions.
• Deep understanding of MAC scope, including DCS/PLC/SCADA systems, instrumentation, and integration services.
• Strong leadership & business acumen, negotiation, and communication skills.
• Traveling required for this role: 50%

• Experience with…