Regional Sales Manager | Indiana

We are seeking a driven and hands-on Regional Sales Manager to oversee and grow a multi-million-dollar territory including IN & MI. This role is ideal for someone who has a strong strategic orientation and tactical aspects of sales - partnering with distributors while also staying close to the end user to generate demand and close deals. This is a remote position with about 50-60% travel.

The preferred home base is Indian or Lower Michigan (within 100-mile radius of a major airport)

• Manage and grow revenue across the region by supporting distributor partners and building strong relationships with end-users.
• Industry knowledge in heavy Steel and Automotive segments
• Work alongside distributor reps and independent reps to conduct joint sales calls, perform product demos, and provide training.
• Build preference for the company’s lubrication solutions at the end-user level to drive sales through distribution.
• Act as a trusted advisor and technical resource for distribution teams - ensuring they are equipped, trained, and motivated to sell effectively.
• Monitor market trends, customer needs, and competitor activity to inform regional strategy.
• Maintain accurate CRM records, report on KPIs, and contribute to forecasting.

1. Sales & Business Development

Hunter mentality:
Prospecting and opening new accounts (OEMs, distributors, end-users).

Account management:
Growing share of wallet with existing partners.

Solution selling:
Positioning perma lubrication systems as value-add (reliability, safety, cost savings).

Negotiation skills:
Structuring pricing, contracts, and volume-based agreements.

2. Technical & Product Knowledge

Lubrication systems expertise:
Understanding automatic lubrication, applications in bearings, conveyors, motors, etc.

Industrial knowledge:
Familiarity with MRO environments (manufacturing plants, food & beverage, mining, utilities, oil and gas).

Application engineering mindset:
Ability to work with plant engineers and reliability managers on technical solutions.

3. Territory & Channel Management

Distributor/rep management:
Building strong partnerships, setting joint business plans, and driving distributor sell-through.

Territory planning:
Analyzing potential, mapping accounts, prioritizing high-value verticals.

Forecasting & pipeline management:
Using CRM (Dynamics or similar) to report accurately and align with leadership.

4. Data-Driven & Strategic Skills

Business analytics:
Comfortable with Power BI or reporting tools to track sales performance.

Market analysis:
Identifying growth sectors (steel, food, energy, automotive, etc).

ROI selling:
Building a business case for perma vs. manual lubrication (cost savings, downtime reduction).

Agile sales mindset:
Iterating quickly on sales strategies, adapting to distributor/customer needs.

Influence without authority:
Driving results through distributors, reps, and customer stakeholders.

Cross-functional collaboration:

Partnering with marketing, operations, and technical support.

Presentation & training:
Conducting lunch & learns, distributor training, and trade show demos.

Communication:
Clear, persuasive, and able to adapt technical messaging for executive vs. maintenance audiences.

6. Operational & Digital Skills

CRM proficiency:
Microsoft Dynamics or equivalent for pipeline, forecasting, and opportunity tracking.

Microsoft 365 tools:
Outlook, Teams, Excel, and PowerPoint for reporting and presentations.

Sales enablement tools:
Comfort with digital catalogs, virtual demos, and outbound marketing campaigns.

Process discipline:
Ability to follow structured sales process and reporting cadence.

Remote – Based in IN or MI (within 100-mile radius of a major airport)

Enjoy a strong base salary with uncapped bonus potential, plus a company car, laptop, and phone. You'll benefit from competitive health coverage, a 401(k) with match, profit-sharing, and generous PTO. Join a financially stable, globally active company where you can shape your region, grow your career, and make an impact with industry-leading products and distributor partnerships.

perma stands for innovative and creative solutions in lubrication technology. perma, a German-based manufacturer of single- and multi-point lubrication systems, serves various industries worldwide. In 2024, perma opened a new headquarters in Charlotte, North Carolina. This state-of-the-art, 40,000 square foot campus reflects perma’s commitment to innovation and growth, enhancing operational capabilities and streamlining order processing and delivery.