Head of GTM; Cannabis Industry SaaS

Base Salary: Negotiable starting at $180k

OTE: $220k–$280k

Includes: Benefits, PTO, Equity Options

Location: Fully Remote

Our client is a leading ERP and commerce technology provider in the cannabis industry, processing billions of dollars in annual sales through their platform. They are a fully remote, global team building software solutions that streamline supply chain operations for cannabis brands, distributors, and retailers across the United States. Their ecosystem includes a flagship ERP product, an integrated B2B wholesale marketplace, and several new product lines entering the market.

As the organization enters its next phase of growth, they are transitioning from a single-product sales motion to a comprehensive, platform-based go-to-market strategy. They are stable, profitable, and actively investing in product expansion. Their culture is highly regarded, with strong employee satisfaction and a focus on supporting remote, globally distributed teams.

Our client is seeking their first Head of Go-To-Market (GTM) to architect and lead the next chapter of growth. This role will define how the company brings multiple products to market, how these solutions integrate into a unified ecosystem, and how the broader cannabis industry understands the value of that ecosystem.

This is a highly strategic and hands-on leadership position working directly with the executive team. You’ll own the strategy and execution behind demand generation, state-by-state expansion, multi-product adoption, and pipeline growth. If you thrive in environments where you can build, experiment, innovate, and leave a measurable impact, this role offers autonomy, influence, and the opportunity to shape a category-defining platform.

Responsibilities will shift with growth, but expected ownership areas include:

• Lead Outbound
  , Marketing
  , Partnerships
  , and Events to create a unified pipeline engine
• Own multi-product GTM strategy and launch plans for new offerings
• Build structured experimentation frameworks across channels, campaigns, and markets
• Drive demand generation, brand awareness, digital marketing, partnerships, and field marketing
• Develop and refine state-by-state GTM motions for expansion, events, and partner enablement
• Establish measurable dashboards, KPIs, and reporting cadences across all GTM teams
• Align Product, Sales, Customer Success, and Marketing around coordinated launch plans and growth priorities
• Partner with Sales leadership on outbound strategy, segmentation, and account targeting
• Influence positioning, competitive strategy, and storytelling across product lines

• 5+ years of GTM experience in B2B SaaS or cannabis (growth-stage environments preferred)
• Experience directly managing sales and marketing leaders across digital, brand, events, and partnerships
• Demonstrated success driving pipeline, demand generation, and multi-channel growth
• Strong background launching products and running cross-functional GTM motions
• Hands-on experience with Hub Spot and BI tools
  , with the ability to build reporting foundations
• Creative, experimental mindset with fresh ideas for pipeline generation and storytelling
• Ability to build trust, unify stakeholders, and elevate GTM strategy across teams
• Bonus: experience with commerce, marketplaces, or supply-chain-focused software
• Fully remote work environment with global team members
• Competitive medical, dental, and vision benefits for employees and dependents
• 18 days PTO + 11 paid holidays (sick days separate)
• Competitive compensation package including equity

Vangst is the go-to talent marketplace for cannabis businesses, providing on-demand gig workers and full-time employees with the skills and credentials needed to succeed in this rapidly-growing…