Regional Sales Manager

As a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering New England States and Upstate NY markets. The key objective of this position is to grow food service sales within food service distribution houses and regional operators, including, but not limited to:
Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets.
This is a remote position.

• Achieve sales volume, revenue, and contribution targets by growing sales of food service commodities and value-added seafood products through broadline distributors and operators.
• Develop and execute customer growth strategies aligned with High Liner Foods’ priorities and customer goals, using insight-based selling to drive sustainable growth.
• Identify and pursue strategic opportunities by maintaining in-depth knowledge of customers, competitors, brokers, and regional market dynamics.
• Build customer and broker capabilities by attending food shows and leading product cuttings, broker training, and business reviews.
• Manage pricing, trade spend, travel and entertainment expenses, and other sales-related costs to maximize financial performance and budget efficiency.
• Maintain accurate sales forecasts and complete timely CRM and trade management reporting to support effective planning and decision-making.
• Collaborate with cross-functional teams, brokers, and stakeholders to meet customer needs and share actionable market and competitive intelligence from the field.

• Minimum 5 – 10 years of experience with food service sales, broker network, or distribution sales, or chef experience. Seafood experience is a plus!
• Strong knowledge of food service sales principles, methods, practices, and techniques.
• Strategic, independent, analytical thinker with the ability to make decisions and execute tactical plans.
• Must be self-motivated and driven.
• Highly organized, must have excellent follow-up skills.
• Proven track record with growth.
• Ability to travel as needed, up to 60% on occasion.
• Able to build and maintain lasting relationships with internal and external customers.

Current employees please note: this position is referral bonus eligible! See our policy for more details.

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Disability Support
• Family friendly Flex policies & Summer hours
• Learning and mentorship opportunities
• Safety focused work environment

Founded in 1899 in Lunenburg, Nova Scotia
, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood
. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine,

C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life
, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization
. We invest in our employees through development opportunities, collaborative teamwork, and a culture where…