Market Manager

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G&A Senior Analyst Denver, CO, US

4 days ago Requisition

This is a remote position with an ideal base location in Denver, CO. Travel throughout the state will be required.

What the Role Is

The Market Manager will be responsible for the execution of company on-and off- premise strategic initiatives throughout the Colorado market. This position will execute at the field level in on- and off- premise accounts and will require the ability to evaluate, implement, and execute such programs within our brand strategies.

The Market Manager will lead distributor performance, develop relationships with key customers, evaluate market opportunities and ensure consistent execution of national and local initiatives. This individual will collaborate and partner with the Colorado On-Premise Channel Managers, to align the work with the overall Colorado market plan.

How You Will Spend Your Time?

• Managing distributors on a day-to-day basis, ensuring adherence to our brand policies, distribution objectives are achieved, and promotional activity is taking place
• Training distributor salespeople, observing competitive market activity and evaluating distributor execution against our initiatives
• Lead the day-to-day supplier relationship with distributor sales representatives, managers, and senior leadership
• Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives
• Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind
• Align with key local events and participate where the opportunity fits our strategy, including execution of national initiatives in your local market
• Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs while providing support for all sales-related activities
• Communicate, execute and report product seminars at accounts and with the distributor sales teams
• Stay informed of customer and consumer trends
• Maintain calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications– manage third-party promotional company activity - execute brand trainings with staff
• Provide monthly market activity report to District Manager, including list of objectives, accomplishments, competitive activity, special projects and/or any specific needs
• Provide market and competitive brand updates to supervisor, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors
• Review programs and execution updates with distributor management
• Provide feedback on effectiveness of marketing and sales initiatives including programs, POS, advertising, etc.
• Special projects such as verifying pricing and or distribution at on-and off- premise accounts