Mechatronics Sales Lead
Cary, Wake County, North Carolina, 27518, USA
Listed on 2026-09-21
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Sales
Business Development, Sales Manager, B2B Sales
At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world. This position reports to:
Director of Sales - North America, East. The Mechatronics Sales Lead for B&R Industrial Automation will develop and maintain a highly effective sales channel strategy focused on expanding System Integrators and Mechatronics sales for the Americas Region to improve B&R's market penetration and realize its growth aspirations. The Sales Lead will plan and ensure the execution of the regional sales strategy to achieve both qualitative and quantitative targets for the assigned channels and products in a profitable way, with a focus on orders, revenues, growth, margin, market share, sales productivity, and customer satisfaction.
This position will monitor assigned channel and product performance proactively, ensuring development and implementation of corrective actions to secure business growth when and where needed. Also responsible for leading, developing, and coaching the related Channel Sales organization within scope.
The work model for the role is:
Remote (preference for Eastern or Central region in the United States) {#LI-Remote}
- Define and execute regional channel sales strategies for System Integrators and Mechatronics, leveraging market insights and customer buying behaviors to drive growth.
- Develop strategic account plans and lead initiatives that improve sales processes, tools, and channel effectiveness across a national territory.
- Identify, recruit, develop, and manage channel partners while building strong relationships with key System Integrators and decision-makers.
- Lead channel partner performance management, forecasting, and enablement through training, technical resources, and self-service sales tools.
- Identify customer needs, recommend technically viable solutions, and deliver value-based presentations to secure new business and expand existing accounts.
- Negotiate pricing, contracts, and commercial agreements while managing technical and business risk.
- Ensure an exceptional customer experience by supporting engagements from opportunity development through post-sale execution.
- Foster a collaborative, growth-oriented culture focused on continuous improvement and business development.
- Bachelor's degree (Engineering focus preferred) and 8+ years of relevant experience in sales strategy, channel management, partner development, channel enablement or similar; equivalent work experience will be considered in lieu of degree
- Prior experience with System Integrators, automation technologies and mechatronics highly preferred
- Applicants must have proven account management, analytical thinking, new prospect identification and prequalification, negotiation and sales enablement skills
- Strong communication skills and executive presence
- Preferred:
Contracts and risk management capabilities, market research, existing B&R product knowledge and workflow automation awareness - Must possess a valid passport with no barriers to Domestic and International travel (~50% in North America primarily); applicants must be eligible to work permanently in the United States without sponsorship
- Competitive, comprehensive, and crafted with you in mind
- Health, Life & Disability Choice between two medical plan options: A PPO plan called the Copay Plan OR a High-Deductible Health Plan (with a Health Savings Account) called the High-Deductible Plan.
- Choice between two dental plan options:
Core and Core Plus Vision benefit - Company paid life insurance (2X base pay)
- Company paid AD&D (1X base pay)
- Voluntary life and AD&D…
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