Regional Markets Sales Manager Job Grand Haven Michigan USA,Sales

Regional Markets Sales Manager - Central

September 15, 2026

Position Summary:

The Regional Market Sales Manager maintains and expands relationships with the top 10–20 dealers and A&D firms throughout the Central United States territory. This role also manages assigned rep groups in the territory, sets and achieves revenue goals, and completes strategic account objectives. The ideal candidate is a highly relationship-driven sales professional who can develop new business, expand existing accounts, and influence dealers, A&D partners, and independent reps.

They combine strong commercial instincts with an understanding of market dynamics, pricing, and profitability to drive sustainable territory growth.

Preferred

Education and Experience:

Bachelor’s degree in business administration, Marketing, Communications, Interior Design, or equivalent work experience
Minimum of 3-5 years of successful B2B sales experience, preferably within commercial furniture, architectural products, or a related contract interiors industry
Knowledge of the commercial furniture industry and dealer distribution channel; experience selling through dealers and/or independent rep groups strongly preferred
Highly detail-oriented and organized
Strong written and verbal communication skills
Ability to create and deliver compelling sales presentations
Proven ability to build and grow relationships with customers, dealers, and channel partners; ability to meet the travel and market-presence requirements of the role
Achieves assigned annual sales quota in designated territory, with key dealer accounts and independent dealer Rep groups
Meets assigned expectations for profitability as outlined in business plan
Achieves strategic territorial objectives defined by company leadership and the One-Page Strategic Plan
Develop and implement sales strategies and programs to improve adoption, specification, and close rates within key dealer accounts
Proactively uncover, develop, and close new business opportunities within the dealer channel growth
Drive revenue growth through key dealer accounts by increasing specification activity, engagement, pipeline development, forecast accuracy, and profitable sales growth; identify, prospect, and develop new dealer, A&D, end-user, and project opportunities within the assigned territory

Essential Job Functions and Skills include, but are not limited to, the following:

Conduct regular quarterly business reviews and joint sales calls with dealers and independent rep groups
Create annual growth plans for key dealer accounts and align forecasting to provide accurate sales reporting
Utilize analytical thinking and business acumen to evaluate pricing opportunities, margins, competitive positioning, and market conditions
Lead, support, and drive the sales activities required to achieve growth through assigned independent rep groups
Review dealer sales trends, market share, profitability, and competitive intelligence
Partner with dealers to qualify RFQ/RFP opportunities and develop competitive proposals within the assigned territory
Collaborate cross-functionally to ensure a high level of customer satisfaction while supporting Light Corp’s goals and objectives
Monitor and evaluate competitive activity and provide product positioning, market, and pricing intelligence to Sales Operations
Maintain a market-first work schedule, with approximately 60%–70% of working time spent in the assigned territory engaging with dealers, A&D firms, rep groups, end users, and project stakeholders, and 30%–40% spent in the home office completing territory planning, forecasting, CRM updates, proposal development, internal meetings, and follow-up activities; allocation may vary based on business needs

Success measures for the role will incorporate the following:

Revenue Growth to budget
Contribution Margin Performance to budget
Forecast Accuracy
Specification Wins
New Business Opportunities & Pipeline Created (backlog)
Conversion Rates (win rate)
Territory Market Share Growth