Regional Sales Director

Human Good Community Support Center
1900 Huntington Drive
Duarte, CA 91010, USA

The Regional Sales Director provides strategic sales leadership across an assigned portfolio of Human Good Life Plan Communities, including Independent Living, Assisted Living, and Memory Support. The position is accountable for driving achievement of occupancy, sales, move-in, and entrance fee goals through strong leadership, coaching, performance management, sales strategy, and disciplined execution.

In this role, you will serve as a key partner to community Executive Directors, Sales Directors, Marketing, Operations, and other organizational leaders to develop and execute strategies that support both community and organizational goals. Community Sales Directors have a dotted-line reporting relationship to the Regional Sales Director.

This role combines strategic portfolio leadership with hands‑on coaching and community presence, with a strong focus on developing high‑performing sales leaders, identifying opportunities and barriers to performance, and driving measurable results across the region.

Location
: this position is hybrid with heavy travel: 30-40% work from home + 60-70% travel to communities, events, etc

Compensation:135-170K depending on experience and location + generous performance‑based bonus

The Regional Sales Director partners closely with Executive Directors and community and organizational leadership to drive sales performance throughout the assigned portfolio. Key areas of responsibility include:

• Regional sales strategy and execution
• Sales leadership, coaching, and talent development
• Occupancy, sales, move‑in, and entrance fee performance
• Community sales planning and budgeting
• Sales team performance and accountability
• Pipeline management, forecasting, and conversion performance
• Competitive and market analysis
• Pricing and inventory strategy
• Salesforce CRM utilization and data integrity
• Sales standards, processes, and operating procedures
• Market and industry analytics
• Strategic organizational initiatives and growth opportunities

• Drive sales, occupancy, move‑in, and entrance fee performance across assigned communities and maintain accountability for achieving established goals.
• Partner with Executive Directors, Sales Directors, Marketing, and other key leaders to develop and execute annual sales strategies, budgets, community sales plans, and tactical initiatives.
• Regularly evaluate sales performance, pipeline activity, conversion metrics, inventory, market conditions, competitive positioning, and other key indicators to identify opportunities and risks.
• Develop and oversee focused action plans for communities that are not meeting established sales, occupancy, revenue, or activity expectations.
• Identify trends and common barriers across the portfolio and develop strategies that address broader organizational opportunities rather than only individual community challenges.
• Lead sales strategy for operational communities as well as expansions, redevelopments, Greenfield developments, Master Plan projects, and other strategic initiatives.
• Provide recommendations related to pricing, product positioning, inventory, incentives, competitive strategy, and market opportunities.
• Partner with community and organizational leadership to ensure sales strategies support financial objectives while delivering a strong prospect and resident experience.
• Maintain awareness of emerging senior living trends, consumer expectations, market conditions, and industry performance metrics that may impact sales performance or revenue generation.

• Provide high‑performance leadership and ongoing coaching to community Sales Directors and other sales team members as appropriate.
• Condu…