Field Marketing Team Lead

Company Description

The Adaptavist Group is a global family of companies with a common goal. We combine the best of teamwork, technology, and processes, helping all kinds of businesses be better today and tomorrow.

We are experts at delivering enterprise software, tailored solutions, and quality services across some of the world’s most trusted technology ecosystems, including Atlassian, AWS, Slack, Git Lab,  and Aha!

We make change happen. From anywhere.

What we offer you

We offer a very generous holiday (PTO) allowance, trusting you to take vacation time that suits your personal life, alongside flexible working hours that empower you to work when it best fits you and your team. We provide Mac Books to all employees and additional support for fully remote workers to set up their home offices.

Our exceptional Time Away Policy includes 26 weeks of fully paid leave for birthing parents, 13 weeks for non-birthing parents, and extended leave for adoption, IVF, surrogacy, elective egg freezing, and women's health needs such as menopause, menstruation, endometriosis, and PCOS.

Our trusting, flexible, remote-first way of working means that work can fit around your life, rather than your life fitting around work.

Read our full list of benefits

About the role

As a Field Marketing Team Lead for the North America region, you will be responsible for overseeing and guiding a high-performing team of Field Marketing professionals within the NAMER region. This strategic, highly collaborative leadership role bridges the gap between regional marketing execution and sales alignment. You will set direction, coach your team, and ensure that marketing initiatives drive measurable business outcomes—building pipeline, accelerating deals, and driving regional revenue.

Working in close partnership with the regional sales team, you will drive retention and growth in existing customer accounts while bringing new target customers into the business, meet sales pipeline development and acceleration needs, and support our continued growth ambitions across everything.

The Field Marketing Lead is a results-driven, experienced professional who will thrive on overseeing the execution of a program of regional marketing activities. FMTL will possess amazing organisational and stakeholder skills, customer understanding, and the ability to build strong relationships, all with a truly data-driven mindset. The key to success in this role will be the ability to influence, partner, and work across the many teams within The Adaptavist Group to achieve successful outcomes.

What you'll be doing

Team leadership and management

• Lead, coach, and develop a regional team of field marketers to ensure strategic alignment, high performance, and professional growth.
• Set clear objectives, provide ongoing feedback, and manage performance through regular 1:1s, team meetings, and development planning.
• Influence and educate senior colleagues by presenting your work in executive meetings and across the business.
• Contribute to improvement initiatives across the Group to support its wider development and growth, fostering a culture of continuous improvement.
• Foster a collaborative, accountable, and innovative team culture aligned with the Group’s values.

Regional strategy and sales alignment

• Act as the senior marketing partner to regional sales leadership; influence territory planning, account strategy, and regional go-to-market priorities.
• Collaborate with Sales and Business Development teams to translate pipeline goals into targeted marketing initiatives.
• Use data to monitor marketing funnel performance and ensure marketing efforts influence pipeline velocity and revenue impact.
• Serve as a voice of the market—providing insight into regional trends,…