Business Development Manager

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Full-time Regular Indirect Buffalo, NY, US 1 Attachments

30+ days ago Requisition

Salary Range: $ To $ Annually

Allient Inc. is in growth mode and currently seeking a Manager of Business Development and Strategy to join our team in Watertown, New York (Remote)!

Allient is a global publicly traded company with three product divisions;
Motion, Power, and Controls. This role will work as part of our Allient Watertown business unit focused on motion control products, actuation systems, and technology for various markets and industries including agriculture, medical, defense, construction and material handling.

The Manager of Business Development and Strategy will lead Allient Watertown’s domestic go-to-market initiatives, product strategy and marketing operations. This role requires close collaboration with the Watertown Leadership Team, R&D, sales (including Regional Sales Managers and North American Solutions Center), engineering and Allient's global marketing teams. The successful candidate will shape product development, drive marketing strategies, and provide leadership as a change agent to accelerate our go-to-market process for innovative new products and expand Allient Watertown’s presence in key domestic and global markets.

Development of “sticky”, non-commodity type products and solutions is needed to support high growth and profitability plans.

Responsibilities:

• Develop Go-To-Market (GTM) strategy plan and manage execution across direct, non-direct, and cross organizational teams. Business management will include annual revenue plan, revenue (walk) of strategic GTM plans for growth, and revenue forecasting.
• Based on the GTM strategy formed in collaboration with internal stakeholders, define the products needed and develop a roadmap in 90 days.
• Define and execute Allient Watertown’s product roadmap and marketing strategy.
• Lead cross-functional teams to develop and launch new products.
• Ensure alignment with Allient’s domestic strategy while supporting global growth.
• Oversee the entire product lifecycle from concept to market launch.
• Collaborate with R&D, engineering, and sales to define product specifications and features.
• Lead market research and competitive analysis to identify trends and growth opportunities.
• Develop business cases and ROI analyses for new product initiatives.
• Create and execute integrated marketing campaigns across multiple channels.
• Develop compelling product messaging, positioning, and value propositions.
• Lead brand management and ensure consistent representation across all platforms.
• Manage Allient Watertown’s online presence, content creation, and trade show participation.
• Collaborate with sales teams to create marketing materials, training programs, and sales tools.
• Collaborate with Program Management/Operations/Manufacturing/Supply Chain and Intracompany Business Units to ensure products meet financial/profitability targets.
• Define key performance indicators (KPIs) and track marketing and product performance.

Business Development Responsibilities:

• Lead and directly contribute to opportunity development with the sales engineering team.
• Use a sales engineering approach to gain customers by providing expert level product and application knowledge. Be a partner in the customer’s project success.
• Lead and support the customer in the initial engineering (ie component and system sizing) and then testing of products or demo systems.
• Work with customers to define product, application, and/or system into performance and functional specifications to guide the customers and internal teams.
• Internally…