Regional Sales Manager

In this remote opportunity, as a Regional Sales Manager for High Liner Foods, you will be accountable for effectively managing the food service business covering Illinois, Wisconsin & Iowa markets
. The key objective of this position is to grow food service sales within food service distribution houses and regional operators, including, but not limited to:
Multi-Unit Chains, Large Independent Operator Accounts (EX. C&U, Health Care Distribution, Buying Groups) while managing and achieving budget targets.

Essential Duties and responsibilities

Approximately 40% of the role is dedicated to broker and distributor management, 25% to regional operator account management, and 35% to new business development and business planning.

• This position works closely with Marketing, Culinary, Procurement, Customer Service, Sales Planning, QA and eternal customer stakeholders to delivery profitable growth.
• Achieve sales budgets by selling food service commodities and value-added seafood products to broadline distribution and operators.
• Develop in-depth knowledge of key customers, competitors, and brokers in the Region.
• Attend food shows and conduct broker training, product cuttings, and business reviews.
• Manage and negotiate pricing and trade spend with customers.
• Complete weekly CRM and Trade Management reporting
• Collaborate with cross-functional teams, brokers, and stakeholders to ensure customer needs are met.
• Provide market and competitive intelligence from the field.
• Accountable for tracking and managing all sales-related expenses.

Qualifications

• 5–10 years of food service sales, broker network, distribution sales, or chef experience; seafood experience preferred.
• Strong understanding of food service sales principles, methods, practices, and techniques.
• Strategic, analytical, and independent decision-maker able to execute tactical plans.
• Self-motivated, highly organized, and driven, with excellent follow-up skills.
• Proven ability to win new business, build customer pipelines, and maintain strong internal and external relationships.
• Strong forecasting and demand planning skills; proficient in Microsoft Office, CRM systems, Power BI, Technomic, and Datassential
• Able to travel up to 50% during peak Lenten season.

What's in it for you?

Join High Liner Foods for a career where you shape your path, backed by great benefits, flexible work, and a culture of diversity, innovation, and sustainability. Immerse yourself in opportunities to make a real impact and grow with us in our mission to nourish lives. Start your adventure where endless possibilities to thrive together await.

• Pay for performance incentives
• Employee & Family assistance programs
• Wellness Programs
• Retirement Planning
• Disability Support
• Family friendly Flex policies & Summer hours
• Learning and mentorship opportunities
• Safety focused work environment

About High Liner Foods

Founded in 1899 in Lunenburg, Nova Scotia
, High Liner Foods has grown from a small salt fish company into a leading North American processor and marketer of value-added frozen seafood
. Our trusted brands — including High Liner, Fisher Boy, Mirabel, Sea Cuisine,

C.Wirthy & Co, Mrs. Paul’s, Van de Kamp’s, and Icelandic Seafood — are enjoyed by families, restaurants, and institutions across Canada and the United States.

Guided by our purpose of Reimagining Seafood to Nourish Life
, we combine over a century of expertise with innovation, consumer insight, and responsible practices to deliver high-quality seafood people can trust.

At High Liner Foods, we are a people-first organization
. We invest in our employees through development opportunities, collaborative teamwork, and a culture where safety, well‑being, and growth are priorities. Whether in our offices, plants, or distribution teams, our people work…