Account Executive; Texas

Hi, I'm Chad, VP of Revenue at Feedback Fruits.

Feedback Fruits has built traction in European and APAC higher education. The US is where the next chapter is, and we’re earlier in that journey. The institutions that adopt our tools tend to stay: multi-year partnerships, strong adoption, educators who don't want to go back. In the US, we’re still building the awareness to match that track record. For the right person, that’s what makes this interesting: you’re not selling something people are already searching for;

you’re creating the demand.

You’ll be covering the US Texas region
, managing the full sales cycle from first outreach to signed contract. A meaningful part of the role involves working alongside our LMS resellers, partners who already have long-standing relationships with the institutions we’re trying to reach. Some of our revenue runs through this channel, and doing it well means understanding the co-sell motion, not just using resellers as an introduction and taking it from there.

The sale itself is rarely straightforward. Feedback Fruits isn’t solving a pain that’s already on someone’s agenda. You’re helping institutions recognise challenges may have named but don’t yet have a plan to fix it, find the people internally who care about it, and support them through a decision-making process that can move slowly even when everyone in the room is interested.

The AEs who do well here are persistent in a way that isn’t about energy or enthusiasm. It’s about knowing how to keep moving when things stall, how to navigate the procurement and the politics within the higher education sales motion.

You’ll work within a GTM pod alongside a BDR, an implementation manager, and a partner manager, each of whom plays a role in getting deals across the line. As the AE, you’re the one coordinating that and making sure the right people are involved at the right moments.

A few things worth being upfront about: new leadership came in over the past year, processes are being formalised, and the GTM motion is still finding its shape. Not everyone works well in that kind of environment. The people who do are usually the ones who’ve seen it before and find it more motivating than frustrating.

• Own the full sales cycle for Texas region: prospecting, discovery, demo, proposal, negotiation, and close

• Build and manage relationships with LMS resellers, co‑selling with partner teams to reach institutions that would take years to land through direct sales alone

• Generate the majority of your own pipeline through cold outreach, conferences, networking, and referrals, with BDR support

• Run a consultative process: understand what the institution is actually trying to achieve, surface the problem, identify your champions, and help them navigate the decision internally

• Keep your pipeline in Hub Spot clean: clear stages, honest forecasting, real next steps

• Bring Partner Success in early enough that the handoff from close to adoption actually lands

• Stay across what’s moving in US higher ed: funding shifts, LMS consolidation, competitor activity

• Around 7+ years in B2B or B2G SaaS sales, with a track record you can talk about confidently. If you’re earlier in your career but your results tell a clear story, we’d still want to hear from you.

• Experience in or around education, whether selling into it, working in it, or both. Understanding how institutions make decisions matters more here than a specific title.

• Deals that have weight. Your largest close in the past two years is above $50K, and you have six‑figure contracts in your history.

• Experience with channel or reseller selling. You can explain what it actually looks like day to day, not just that you’ve done it.

• A startup or scale‑up background. You’re…