Sales Development Representative - Imagen

As a
** Sales Development Representative
** at
** Reuters Imagen**, you own the top of the commercial funnel for your territory. You'll find the right prospects, open the right conversations, and qualify opportunities to the point where a commercial specialist can take them forward. The
** Reuters Imagen
** customer base is a specific world - sports federations, broadcasters, media rights holders, and enterprise content organisations - and you'll need to understand it well enough to hold a credible conversation before the CS or AM is in the room.  You'll work in a defined territory and will work closely with both Commercial Specialists and Account Managers at the point of qualification, remaining connected through the sales cycle to inform your own future prospecting.

** Key Responsibilities
** As a Sales Development Representative at Reuters Imagen, you will:  
* Identify and research target accounts within your territory using a combination of industry knowledge, event intelligence, CRM data, and market signals
* Build and maintain a healthy outbound pipeline through multi-channel prospecting: personalised outreach, Linked In, industry events, and inbound lead follow-up
* Develop territory plans that prioritise target segments, accounts, and buying triggers relevant to the Imagen platform and Reuters AI ecosystem
* Track and manage prospecting activity and pipeline status accurately in Salesforce
* Conduct initial discovery conversations to understand prospect workflow, content challenges, technology stack, and decision-making structure
* Articulate the Imagen value proposition clearly and credibly to a range of buyer personas, from operational and technical contacts to commercial and executive stakeholders
* Handle early-stage objections and questions, and know when to bring in a Solutions Architect or Account Manager
* Execute a clean, well-briefed handoff to the Commercial Specialist at the point of qualification, with full context on the prospect, the conversation, and the identified opportunity
* Collaborate with Account Managers, Solutions Architects, and the Commercial Lead to align outreach with live campaigns, product launches, and event follow-up
* Maintain working knowledge of the sports, media, and broadcast technology landscape in your territory, including rights cycles, federation calendars, platform procurement patterns, and competitive dynamics
* Feed market intelligence back into the commercial team: emerging accounts, competitive moves, buyer sentiment, and territory trends
* Represent Reuters Imagen at industry events where attendance supports pipeline development
** Required Qualifications*
* * Experience in a sales development, business development, or outbound sales role
* Strong discovery and qualification skills: able to identify genuine opportunity, map decision-making structure, and brief a handoff accurately
* Demonstrable ability to build pipeline through outbound prospecting and convert cold or warm outreach into qualified conversations
* Comfortable engaging buyer personas from operations and IT through to commercial and executive level
* Fluent professional English, written and verbal; additional language relevant to territory an advantage
* Able to work independently in a remote environment and flex schedule to collaborate across time zones
* Demonstrable use of AI tools (ChatGPT, Claude, Copilot, and similar) for research, outreach personalisation, and workflow efficiency
** Preferred Qualifications*
* * Direct experience selling technology or software solutions; prospecting into sports federations, leagues, broadcasters, or media rights organisations
* Working knowledge of the sports, media, or broadcast industry: understands how rights holders, federations, broadcasters, and content organisations operate, and what their content challenges look like
* Familiarity with media asset management, content distribution, video workflow, or adjacent technology categories
* Experience using Linked In Sales Navigator, intent data tools, or similar prospecting platforms an proficiency with Salesforce for pipeline tracking and activity management
* Exposure to enterprise SaaS sales cycles including multi-stakeholder deals and longer procurement timelines#LI-JB2
** What’s in it For You?**
* ** Flexibility & Work-Life Balance:
** Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to…