Director of Sales and Marketing

At Trulee Evanston, we are guided by our Core Values—Compassion, Communication, Commitment, and Creativity—in everything we do.

We are seeking a Director of Sales and Marketing to lead occupancy growth at Trulee Evanston, a 160 unit senior living community located in Evanston, IL.

This role is ideal for a driven, relationship-focused sales leader who thrives on building referral networks, guiding families through the decision-making process, and delivering results while maintaining a compassionate, resident-centered approach.

This is a high-impact sales leadership role at Solera’s flagship Trulee Evanston community. The Director of Sales & Marketing will manage two sales team members while also carrying a direct sales role, supporting a high-occupancy community with continued growth runway in the Chicago market, including Aurora and Foundry Park. We are seeking a top-performing sales leader with 5+ years of proven senior housing sales experience and a track record of driving occupancy, referrals, and move-ins.

Compensation for this role includes a base salary of $115,000, plus a strong commission/bonus plan with annual earning potential of over 30% based on continued strong performance.

Sales Strategy & Occupancy Growth

• Develop and execute a structured sales and marketing strategy to achieve budgeted occupancy

• Generate and convert qualified inquiries, referrals, tours, and move-ins

• Utilize Solera sales methodologies to achieve targeted closing ratios

• Track, analyze, and report sales performance and conversion metrics

Lead Management & Follow-Up

• Respond promptly to all inquiries and ensure consistent follow-up

• Maintain accurate lead and activity tracking within the CRM

• Measure referral source effectiveness and adjust outreach strategies accordingly

Referral Development & Community Outreach

• Build and maintain strong relationships with hospitals, physicians, rehab centers, and other referral partners

• Achieve and maintain weekly outreach and referral contact goals

• Attend networking events and represent the community professionally in the local market

Tour Readiness & Community Presentation

• Ensure model, respite, and rent-ready rooms are tour-ready at all times

• Conduct daily walk-throughs to ensure the community presents at its best

• Partner with leadership on staging and presentation of model spaces

Marketing & Reporting

• Complete weekly marketing and occupancy reports

• Develop Competitive Market Analyses at least twice annually

• Partner with the Home Office team on advertising, branding, and public relations initiatives

• Support social media and local marketing efforts

Leadership & Collaboration

• Partner closely with the Executive Director to align sales strategy with operational goals

• Participate in stand‑up meetings and cross‑department collaboration

• Assist with special events, open houses, and community programs

• Approaches the role with an entrepreneurial, ownership mindset

• Is motivated by exceeding sales and occupancy goals

• Builds trust with families through empathy, professionalism, and follow‑through

• Maintains flexibility to meet prospect and referral schedules, including some evenings and weekends

• Demonstrates integrity, accountability, and strong leadership presence

• Bachelor’s degree preferred or equivalent combination of education and experience

• 5+ years of successful sales experience, preferably in senior living, healthcare, hospitality, or real estate

• Proven track record of meeting or exceeding occupancy or revenue goals

• Strong verbal and written communication skills; comfortable presenting to individuals and groups

• Commitment to exceptional…