Business Development Representative​/Conference

Business Development Representative / Conference Travel

Washington DC

About Blu Shark Digital:

Blu Shark Digital is a digital marketing agency focused on helping law firms and professional service businesses grow through search engine optimization, digital strategy, and measurable online visibility. We are a client-first, results-driven company that combines data, strategy, and relationship-building to help businesses compete in highly competitive markets.

We are seeking a motivated and personable Business Development Representative to support both outbound appointment setting and event-driven business development. This is a hybrid role for someone comfortable working leads from a CRM, executing structured outreach campaigns, and representing Blu Shark in person at conferences, trade shows, and industry events.

Our Approach to Business Development:

Blu Shark’s business development approach is consultative, relationship-driven, and reputation-conscious. We are not looking for someone to create artificial conversations, force appointments, or push prospects into meetings that do not make sense.

This role is about identifying businesses that may genuinely benefit from Blu Shark’s services, starting thoughtful conversations, understanding their goals and challenges, and helping determine whether a deeper consultation would be valuable.

We believe strong business development begins with trust. Our team is expected to represent Blu Shark as a knowledgeable and professional partner, not as a transactional vendor. The goal is not simply to “book meetings.” The goal is to create qualified, meaningful opportunities where Blu Shark can provide insight, guidance, and potential value.

Candidates should be comfortable with outbound activity and follow-up, but they should also understand that our reputation depends on how we show up in every interaction.

Position Overview:

* PLEASE NOTE - this is a remote position, however we are targeting candidates based on the east coast who are willing to travel to our Washington D.C. office as needed.

The Business Development Representative will be responsible for generating qualified sales conversations through outbound outreach, lead nurturing, conference follow-up, and in-person event engagement. This role blends traditional BDR responsibilities with relationship-based business development for event and conference business.

This is not a high-pressure appointment-setting role focused on volume for volume’s sake. The right candidate will know how to identify prospects who may genuinely benefit from Blu Shark’s services, clearly communicate value, ask thoughtful questions, and help determine whether a consultation is the appropriate next step.

The ideal candidate is organized, confident, personable, and persistent. They should be comfortable making calls, sending emails, managing Hub Spot tasks, following up consistently, and having professional conversations with business owners, attorneys, executives, and referral partners.

Success in this role depends on two core abilities: disciplined CRM-based sales execution and the interpersonal skill to create meaningful, reputation-enhancing opportunities in live-event environments.

Key Responsibilities:

Outbound Sales & Appointment Setting

• Conduct outbound outreach through phone, email, text, Linked In, and other approved channels.
• Identify, qualify, and nurture prospective clients who may benefit from Blu Shark’s services.
• Help convert qualified, relevant conversations into appropriate discovery or consultation appointments.
• Research prospects to understand their business, market, online presence, and potential growth needs.
• Communicate Blu Shark’s value proposition clearly, professionally, and honestly.
• Maintain consistent outreach…