Regional Sales Manager – Midwest​/National Business Development

Department: Sales – Food service
Location: Remote – Midwest
Reports to: Vice President of Food service

Louisiana Fish Fry Products is seeking an experienced Regional Sales Manager – Midwest / National Business Development to help drive the continued growth of our Food service business.

This role combines national business development with regional sales leadership, with responsibility for developing national and multi-unit Food service accounts while driving growth throughout the Midwest.

We’re looking for someone who knows how to build business: identifying opportunities, developing relationships with operators and distributors, creating menu and product solutions, expanding distribution, and carrying opportunities through launch and long-term growth.

This is a remote position based in the Midwest, with travel throughout the assigned region and nationally based on business needs. Occasional travel to our Baton Rouge, Louisiana office will also be required as needed.

• Prospect, develop, and close national and multi-unit Food service opportunities, with an emphasis on restaurant chains, convenience, hospitality, and other high-volume operator segments.

• Own the sales process from initial prospecting through presentations, product evaluations and cook-throughs, specifications, distributor alignment, launch, and follow-up.

• Build strong relationships with key decision‑makers and position Louisiana Fish Fry products as valuable menu solutions rather than transactional line items.

• Develop Limited Time Offer (LTO), menu‑development, and new‑item opportunities that can lead to long‑term account placements.

• Coordinate with internal teams, customers, distributors, and other partners to ensure distribution is in place to support national and multi‑market launches.

• Lead Food service sales development across Illinois, Indiana, Ohio, Michigan, Wisconsin, Minnesota, Iowa, and Missouri
  , along with assigned national Food service accounts.

• Build operator‑level demand and secure distributor authorization and stocking for Louisiana Fish Fry products throughout the region.

• Grow existing customers through increased penetration, new‑item placements, and additional menu applications while identifying and closing new business.

• Develop strong relationships with distributor leadership, buyers, sales teams, and key operator decision‑makers.

• Participate in distributor sales meetings, food shows, market work, product demonstrations, operator cuttings, and other customer‑facing activities.

• Lead and manage Food service broker partners throughout the Midwest, establishing clear sales priorities, target accounts, expectations, and accountability.

• Conduct regular business reviews with broker teams and monitor pipeline activity, conversions, distribution wins, and regional sales growth.

• Work alongside brokers in market to develop operators, strengthen distributor relationships, and accelerate new business.

• Evaluate broker coverage and recommend changes when needed to improve market execution and growth.

• Development and conversion of a strong national and multi‑unit account pipeline.

• Increased Food service sales and distribution throughout the Midwest.

• New customer acquisition and new‑item placements within existing accounts.

• Expanded distributor authorization and product availability in priority markets.

• Productive and accountable broker partnerships.

• Consistent pipeline management, forecasting, communication, and follow‑through.

• Bachelor’s degree in Business, Sales, Marketing, or a related field preferred, or an equivalent combination of education…