Regional Sales Manager - Minka; Remote Lakes to Northeast

Job Posting:

The Minka Group has grown to become a leader in the decorative lighting and fan industries. As a company, we pride ourselves on the quality and workmanship of each and every fixture we produce. With people and distribution operating on two continents, the Minka Group family of businesses is leading the way in product design, knit together by a single level of quality over a broad range of price points.

Regional Sales Manager - Minka (Remote Great Lakes to Northeast US)

Position Overview

The Regional Sales Manager / Minka, is responsible for driving revenue growth across a defined territory by developing key accounts and leading independent sales agencies. This role focuses on expanding market share within Ferguson Enterprise, lighting showrooms, builders, electrical distributors and projects, while ensuring strong brand presence and execution in the region!

This is a Remote role covering the Northeast quadrant of the US, from the Great Lakes to the Northeast Regions of the US. It is expected that you live in that Region, preferably near a decent sized airport to allow travel within that Region.

Revenue Growth & Sales Execution

• Develop and implement regional sales strategies to achieve or exceed revenue targets within Minka Lighting & Aire – lead budget and business planning for region
• Own relationships with targeted key accounts, including Ferguson to ensure desired results within region
• Identify and close new business opportunities with Ferguson, independent showrooms, builders, project houses
• Drive utilization of Minka product through direct builder engagement
• Drive specification and project-based sales across commercial and residential segments, maintaining a strong sales pipeline and quoting log
• Provide detailed reports/insights on key accounts and sales forecasts. Share forward looking (monthly and quarterly) insights into region and business

Account Management

• Manage and strengthen downstream relationships with key lighting showrooms and distribution partners through established sales plans, execution and formal reviews
• Partner closely with Ferguson OPCO Sales Managers and Own Brand business leaders to drive alignment, growth and execution within the region
• Partner with builders and developers to secure product specifications in new construction and renovation projects
• Build long-term relationships with interior designers through showroom partners to drive specification pull-through
• Negotiate pricing, programs, and contracts to maximize profitability and market penetration
• Engage Sales Support Team on opportunities to drive growth, engagement, reporting and overall customer satisfaction with portfolio

Sales Agency Leadership

• Lead, coach, and support independent lighting sales agencies within the region, partnering closely to target and win new business
• Establish clear sales goals, critical metrics, and territory plans aligned with company objectives
• Conduct regular field visits, joint sales calls, and monthly/quarterly/yearly performance reviews with agency partners
• Provide product training, merchandising guidance, and strategic direction to ensure brand consistency
• Evaluate agency performance and make recommendations for optimization or changes as needed

Market Development

• Expand brand presence & market share within lighting showrooms through merchandising, displays, and staff training, including placement of new product displays released at each Light ovation market.
• Collaborate cross-functionally with Channel Marketing and internal teams to implement channel strategies and objectives
• Increase specification activity by engaging the A&D (Architecture & Design) community
• Identify and develop opportunities within builder and multi-family segments
• Monitor market trends, competitor activity, and pricing strategies within the lighting industry, engaging product team with market needs/gaps

Project & Specification Management

• Track and manage project pipelines from specification through order fulfillment
• Communicate with demand team on product needs to ensure meeting project timing expectations
• Collaborate with agencies and internal teams to ensure timely follow-up on project opportunities
  
  Support value engineering and product selection to meet project requirements and budgets
• Understand pricing & gross margin ramifications in region, managing within corporate guidelines throughout project quoting process

Cross-Functional Collaboration

• Work closely with marketing/channel manager on showroom programs, product…