Sr. Manager, Regional Accounts

This is a remote position with anticipated travel of approx. 40% of the time.

At Zevia, we’re creating a world of better-for-you flavor—better for people and the planet. Our team is made up of courageous challengers and tenacious builders who are passionate about our mission. We’re solutions-oriented, always improving, and we operate with a healthy thirst for risk. We believe in staying true to our convictions while continuously learning and evolving.

At our core, we are people-centric. We care deeply, lead with empathy, and operate as one team—no egos, just a shared purpose. We strive to reflect the diversity of our consumer base within our organization and foster a culture of empathy and humility.

Together, we aim to impact global health, provide affordable better-for-you products, and protect the planet by reducing plastic.

We’re fighting the good fight to change the beverage industry for the better — and we’re just getting started.

The Sr. Manager, Regional Accounts is on the frontline, building a portfolio of high growth, quality businesses in the defined Region of the US. This role has HQ responsibility for all customers in the region.

Main Responsibilities include creating strategy and programs, optimized for the regional chains in the territory. This role builds and sells these programs to local decision makers. This role creates local account budgets that focus on the advancement of the key KPIs of price, promotion execution, and quality distribution. This role creates win-win business solutions that resonate with the retailer and the consumer.

Additionally, the Sr. Manager, Regional Accounts builds customer-facing PowerPoint presentations with the help of the Insights and Category Development Team.

Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

• Represent Zevia in the marketplace with passion, enthusiasm, a positive attitude, a growth mindset and professional demeanor.
• Build distribution on priority packages in keeping with company strategy and plans.
• Ensure all assigned accounts’ schematics reflect Zevia standards relative to flow and package mix.
• Sell Zevia’s optimum price program by using the best practices and available tools.
• Construct annual Customer Marketing Agreements and manage associated funds for all designated accounts on a weekly and monthly basis.
• Conduct quarterly business reviews to update accounts on business, channel competition, and identify opportunities.
• Provide category insights that promote changes in promotion, price, or display practices.
• Provide feedback to local decision makers on any relevant developments, information, or successes.
• Maintain local and national knowledge regarding accounts and competition.
• Provide forecasting and planning input for the territory.
• Create distribution goals across all packages with retailers.
• Develop and manage promotional trade spend with retailers.
• Where applicable, educate, train, and interact with distributor representatives on Zevia’s products, merchandising standards, and sales strategies to drive superior execution in stores.
• Support distributor trade shows as necessary.

• Four (4) year college degree.
• Five (5) years of experience in the Beverage and/or CPG industry.
• Representation and sales experience with a successful history in the Southeast markets.
• Experience using syndicated data sources (i.e. IRI, Nielsen, SPINs)
• Knowledge of beverage category product distribution and the logistics of delivering products to store shelves.
• Track record of building, presenting, and implementing creative programming.
• Knowledge, as well as a history of success managing a rapidly growing brand in the…