Senior Frontend Software Engineer - Website

Are you looking for a new challenge?

Fancy helping us shape the future of motor insurance?

Prima could be the place for you.

Since 2015, we’ve been using our love of data and tech to rethink motor insurance and bring drivers a great experience at a great price. Our story began in Italy, where we’ve quickly become the number one online motor insurance provider. In fact, we’re trusted by over 4 million drivers. And now we’re expanding to help millions more drivers in the UK and Spain.

To support this expansion, we’re looking for a Senior Frontend Software Engineer to join our Website Team
, which owns and evolves the CMS platform powering our public‑facing content experiences.

The Website Team focuses on managing the Website with the CMS (Sanity) with the goal to create high‑fidelity UI implementation, good SEO placement, accessibility, Core Web Vitals, API integrations, and a robust internal component system built on our internal design system.

• Build high‑fidelity UI starting from Figma, replicating layouts, interactions, and micro‑details with precision.
• Develop typed, modular, reusable React components
  , following predictable patterns and scalable conventions.
• Manage styling using CSS/SASS Modules
  , ensuring maintainable structure and no global side effects.
• Integrate internal and external REST/Graph
  
  QL APIs
  , including third‑party services (e.g., Trustpilot, Algolia).
• Implement unit tests with React Testing Library to guarantee predictable behaviors and avoid regressions.
• Ensure accessibility (A11Y),
  on‑page SEO
  , and Core Web Vitals best practices.
• Collaborate with design, product, and backend using a clear, quality‑driven workflow (PR reviews, naming rules, continuous refactoring).
• Contribute to defining and maintaining our internal design system and UI guidelines
  .

• Strong experience with React, Type Script, Hooks
  , component design patterns and UI architecture.
• Experience with Next.js (SSR, ISR, routing, caching, optimization) and Headless CMS.
• Ability to translate Figma into well‑structured, responsive, accessible implementations.
• Mastery of CSS/SASS/SCSS Modules
  , with scalable and readable conventions.
• Proficiency with React Testing Library and behaviour‑driven test strategies.
• Excellent understanding of semantic HTML
  , accessibility standards, technical SEO, and CWV optimisation.
• Ability to integrate APIs with robust handling of errors, loading, abort logic, retries, re‑fetch strategies
  .
• Collaborative approach: clear naming, clean PRs, concise communication, and code ownership.

• End‑to‑end testing with Playwright or Cypress.
• Experience with performance profiling techniques and browser tools.
• Experience maintaining or contributing to a design system
  .

We want to make Prima a happy and empowering place to work. So if you decide to join us, you can expect plenty of perks.

🤸 Work Your Way: Enjoy full flexibility – work from home, the office or a mix of both. Plus, work from anywhere for up to 30 days a year.

🏁 Grow with us: We may move fast at Prima, but we move together. Get access to learning resources, mentorship and a growth plan tailored to you.

🌈 Thrive and perform: Your best work begins when you feel your best. Enjoy private healthcare, gym discounts, wellbeing programmes and mental health support.

Think you’re a match?
Apply now.

At Prima, we celebrate uniqueness. If you don’t meet every requirement but are passionate about this role, we still want to hear from you. Innovation thrives on diverse perspectives.

Prima is proud to be an equal opportunity employer. Need accommodations during the process? Email us uisition. Let’s build the future of insurance, together.