Lead Salesforce Developer

Verndale is a digital experience agency dedicated to driving growth by helping businesses create meaningful human connections in an increasingly digital world. With offices in Boston, Montreal, Los Angeles, Quito, and hubs across the Americas, we partner with marketing and technology leaders to deliver personalized web, mobile, and ecommerce solutions that elevate customer experiences.

At Verndale, we thrive on collaboration and innovation, offering a full range of services that span strategy, design, development, personalization, SEO, analytics, and digital advertising. We celebrate diversity and inclusion, striving to create a climate of respect essential for both individual and company success.

If you're ready to be part of a passionate team dedicated to making an impact and driving growth, we invite you to explore a career at Verndale.

The Lead Salesforce Developer will be responsible for designing, building, and guiding the delivery of scalable, maintainable solutions within the Salesforce platform. This role is ideal for a seasoned Salesforce professional with strong development expertise, a deep understanding of platform architecture, and experience leading teams to deliver enterprise-level implementations.

• Lead a team of Salesforce developers in the design, development, and delivery of high-quality solutions.
• Mentor junior and mid-level developers, promoting best practices and knowledge sharing.
• Serve as a technical lead on projects, providing architectural guidance and ensuring alignment with overall business and technical goals.
• Collaborate with Solution Consultants, Project Managers, and cross‑functional teams to drive successful project outcomes.

Solution Design & Development

• Design and implement robust, scalable, and secure Salesforce solutions following best practices and design patterns.
• Translate complex business requirements into well‑architected technical solutions.
• Evaluate project requirements and provide accurate estimates for development efforts.
• Ensure solutions adhere to architectural guidelines and maintain platform integrity.
• Utilize core Salesforce technologies including Apex, Visualforce, Lightning Web Components (LWC), Flows, and other platform capabilities.
• Lead technical design discussions and guide teams in leveraging Salesforce Sales Cloud, Service Cloud, and other products such as CPQ, Commerce, or Mule Soft (preferred).
• Optimize the use of out‑of‑the‑box features to minimize custom development and improve maintainability.

Technical Execution

• Oversee code reviews to ensure adherence to development standards, performance optimization, and code quality.
• Provide hands‑on development support when needed for critical or complex solutions.
• Ensure the team follows Dev Ops and CI/CD practices for efficient deployment and version control.
• Troubleshoot and resolve complex technical issues during development and implementation.

Quality & Continuous Improvement

• Promote and enforce best practices in code quality, testing, and documentation.
• Stay up to date with Salesforce releases, new features, and emerging technologies, recommending improvements and upgrades.
• Contribute to refining internal development processes, standards, and reusable frameworks.

• 7+ years of hands‑on Salesforce development and implementation experience.
• Proven track record in technical leadership roles or leading project teams.
• Strong expertise in Apex, Lightning Web Components (LWC), Flows, and declarative tools.
• Deep understanding of Salesforce architecture, API integrations, and security model.
• Experience with CPQ, B2B Commerce, or Mule Soft is highly desirable.
• Experience leading end‑to‑end Salesforce project implementations.
• Familiarity with Agile methodologies and working in cross‑functional delivery teams.
• Salesforce Platform Developer I certification required;
  Platform Developer II, Application Architect, or System Architect certifications preferred.
• Excellent problem‑solving, communication, and stakeholder management skills.

• We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.
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