Engineering Manager, Seller
New York City, Richmond County, New York, USA
Listed on 2026-07-01
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Software Development
Full Stack Developer, Backend Developer
Join the Future of Commerce with Whatnot!
Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.
As a remote co-located team, we're inspired by our values and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.
We're one of the fastest growing marketplaces and were recently named the #1 Best Startup Employer in America by Forbes. Check out the latest Whatnot updates on our news and engineering blogs and join us as we enable anyone to turn their passion into a business and bring people together through commerce.
RoleThe Seller Growth Engineering team is responsible for helping new sellers succeed on Whatnot—from their seller application, to their very first livestream, to building thriving businesses. Within Seller Growth, the Seller Lifecycle Growth/Enterprise team is building the systems that give every seller the knowledge, guidance, and confidence they need to activate, grow, and scale.
As the Engineering Manager for Seller Lifecycle Growth/Enterprise, you'll lead the team responsible for building Whatnot's seller onboarding and education platform. You'll own the systems that identify seller potential early and power differentiated onboarding and education experiences based on predicted long-term value. You'll partner closely with Product, Design, Data Science, and Marketing to create educational experiences that are personalized throughout the seller journey.
You'll define the technical strategy for how Whatnot coaches sellers to be successful.
This is a unique opportunity to build not only customer-facing experiences, but also the underlying content systems, tooling, and platform capabilities that enable Whatnot to educate sellers with one consistent voice across the product, internal teams, etc
In addition, you'll:
- Hire, develop, and grow a high-performing team of engineers across backend, web, and mobile.
- Partner closely with Product and Design to define the long-term vision for seller education and the technical investments needed to support it.
- Drive platform investments that enable educational content to be delivered contextually throughout the seller experience rather than existing as standalone documentation.
- Build and own experimentation, measurement frameworks, and goals around seller education impacting seller activation, engagement, retention, and business growth.
- Plan and execute ambitious cross-functional projects while coordinating dependencies across Engineering, Marketing, and international product teams.
- Foster a strong engineering culture centered around ownership, technical excellence, and rapid iteration.
We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our New York or San Francisco hub.
YouPeople who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.
In addition to embodying our cultural principles, great leadership candidates will also have:
- Experience leading engineering teams, supporting career development while delivering results in a high-growth environment.
- Low ego, a builder mindset, and sound judgment when making difficult trade-offs with limited resources.
- Proven ability to recruit, mentor, retain, and develop high-performing engineering teams.
- Hands-on technical leadership experience building and operating large-scale distributed systems and complex web and mobile applications.
- Strong product and design instincts, with an understanding of how user experience and technical architecture work together to deliver great products.
- Comfortable making pragmatic decisions around technical debt and balancing short-term execution with long-term maintainability.
- Experience defining and leveraging product metrics, with a strong understanding of both the value and limitations of data.
- Ability to effectively manage stakeholders, navigate competing priorities, and operate successfully in ambiguous environments.
- Significant hands-on engineering experience in the domain you'll be leading, enabling credibility with technical teams.
- Bachelor's degree in Computer Science or equivalent practical experience.
- Flexible Time off Policy and Company-wide Holidays (including a spring and winter break)
- Health Insurance options including Medical, Dental, Vision
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