Engineering Manager, Site Experience & Lead Gen

Engineering Manager, Site Experience & Lead Gen

Birdy Grey is a direct-to-consumer brand whose mission is to celebrate friendships during one of the most important milestones in a person’s life: their wedding.

Founded in 2017 by best friends Grace Lee (Founder & Chief Creative Officer) and Monica Ashauer (Co-Founder & Chief Strategy Officer), Birdy Grey offers affordable bridesmaid dresses starting at just $89, groomsmen suits starting at $199, plus fun gifts and accessories for everyone in the wedding party. Since day one, we've dressed over 2 million bridesmaids and we're proud to be a trusted resource for brides and grooms on their most cherished day.

Engineering Manager, Site Experience & Lead Gen

Director of Engineering

US - Hybrid

Headquartered in Los Angeles, CA with an office in New York, NY, Birdy Grey supports remote work for eligible roles. We ask that all employees travel to either office once a quarter. This role is not eligible for visa sponsorship. #LI-Hybrid

Birdy Grey is looking for an Engineering Manager to lead our Site Experience and Lead Gen engineering teams. You'll manage a team of software engineers split across two squads, Site Experience (storefront features on our custom Shopify Hydrogen build) and Lead Gen (conversion optimization, A/B testing, and top-of-funnel experimentation).

You'll stay hands-on technically, contributing to storefront performance and Web Vitals, picking up bug fixes where it unblocks the team, and building out the tooling and microservices that support delivery. Day-to-day feature work stays with your engineers.

Above all, this role is about growing engineers. Your most important responsibility will be investing in the development of every person on your team, sharpening their craft, expanding their impact, and helping them do the best work of their careers.

• Invest meaningfully in your direct reports' growth — proactively create stretch projects, expanded scope, and visibility opportunities. Treat career development as ongoing, not a once-a-year conversation.
• Provide architectural mentorship — coach engineers on system design, trade-offs, and long-horizon thinking, not just task execution.
• Run consistent 1:1s, goal-setting, and performance review cycles.
• Communicate the "why" behind decisions, including unpopular ones, so the team can make better-aligned calls independently.
• Foster psychological safety — model vulnerability, own your own mistakes openly, and make it safe for engineers to ask questions and admit gaps.
• Adapt your style to each individual, and actively solicit feedback on how you're doing as a manager.

• Own the platform around the storefront: deploy pipeline, developer tooling, AI-assisted developer experience, and the microservices and data layers that increasingly back storefront-adjacent features.
• Champion observability, resiliency, and performance across the storefront and supporting services — Sentry hygiene, performance budgets, alerting, and on-call practices.
• Champion exploration of AI and emerging developer practices to multiply team output and developer experience.
• Collaborate with the Director of Engineering on technical roadmap, balancing feature work, tech debt, and platform investment.
• Stay hands-on where it unblocks the team — bug fixes on the storefront, tooling work, and microservices scaffolding.

• Lead agile processes (standups, grooming, planning, retros) and write clear, well-scoped tickets with unambiguous acceptance criteria.
• Identify and mitigate risks throughout development life cycles and iterative sprints.
• Foster a culture of test-driven development, code review, and engineering quality.
• Promote a culture of impeccable documentation across all code bases.

• Partner with Product and Product Design on requirements, feasibility, trade-offs, and the product roadmap.
• Partner with Marketing, eCommerce, and Data teams on experimentation programs, storefront features, and analytics implementation (pixels, GTM, marketing tech ops, both client- and server-side).
• Ensure compliance with…