Marketing Director - Ontario Sports Empire

MARKETING & BUSINESS DEVELOPMENT DIRECTOR – Ontario Sports Empire

OSE SFM, LLC

LOCATION:

Ontario, California

DEPARTMENT: MARKETING

REPORTS TO: GENERAL MANAGER

STATUS: FULL-TIME (EXEMPT)

Ontario Sports Empire is a premier sport, recreation and entertainment destination focused on improving the health and economic vitality of Ontario, California. You will be joining a championship level team focused on fun, fulfillment and service built to enrich the community as well as your career and personal growth.

Ontario Sports Empire is a managed facility by Sports Facilities Management, LLC, a Sports Facilities Companies (SFC) company. SFC is the nation's leading resource for managing and developing sports, recreation, wellness, and events facilities. We provide a highly collaborative and supportive culture that raises our team members to new levels of career growth. Together, we will carve a path in a hyper-growing industry where you will enjoy the journey and learn from the industry's best while having some fun.

SFC has been awarded national recognition as a Top Workplace and is considered a workplace of choice. Our mission-focused company is highly entrepreneurial, team-oriented with a culture centered on collaboration, accountability, excellence, and service. We are growing rapidly and looking for high performers at every level to grow with us.

Marketing & Business Development Director will be responsible for the business development, implementation, and management strategies for promotion, sales, and tournaments. This position will require CRM management and evaluation of bookings and ROI from executed strategies and campaigns. The preferred candidate will have knowledge and experience in business development and targeted marketing campaigns. Responsibilities will also include but are not limited to development of marketing campaigns, sponsorship and partnership acquisition and promotion, event promotions, press releases, oversight and solicitation of photography business, graphics, printing and website maintenance.

The Marketing Director will work closely with the General Manager to forecast and deliver budgetary goals and to deliver to the sales team leads.

• Oversees all aspects of the marketing department including, but not limited to, annual strategy development, budget preparation, goal setting and timeline management
• Leads ABM campaign development and execution in collaboration with the sales team to accomplish sales and revenue goals
• Succeeds in "telling the stories" - capturing and effectively marketing the experiential aspect of tournaments, events and activities
• Develops impactful industry relationships with tourism offices and media contacts
• Utilize cross-marketing to motivate coaches and team representatives to purchase/utilize all available amenities and programs
• Meets financial objectives by forecasting requirements; assisting in preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions
• Accomplishes objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs: developing field sales action plans
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities
• Maintain CRM system to maintain efficient tracking and record-keeping and to effectively market to teams throughout the country.

• Developing digital and print content
• Manages updates to the company(s) website(s), writes and distributes press releases, and managing social media accounts
• Manages facility presence with industry publications, trade shows, and associations
• Prepares and presenting regular reporting on marketing and business development strategy and results
• Maintains business accounts on a variety of social…