Graphic Designer II

Overview

The Graphic Designer II is a mid-level design role responsible for leading the execution of marketing creative across Stone Martin Builders’ communities in Alabama and Georgia. This role builds on foundational design skills to include greater ownership of campaigns, stronger creative judgment, and deeper partnership with the Sales and Marketing teams. The Graphic Designer II translates marketing strategy into polished, on-brand visual assets across digital and print channels, while helping elevate brand consistency, creative quality, and design processes.

This role is expected to work more independently, manage projects end-to-end, and contribute ideas that strengthen the overall brand experience.

• Design and lead the execution of marketing materials including signage, logos, brochures, flyers, presentations, and digital assets that highlight Stone Martin Builders’ communities, homes, and value propositions.
• Own the creative development of campaign assets from concept through final delivery, ensuring high-quality execution and alignment with campaign goals.
• Create visually compelling presentations that support sales meetings, internal reviews, and external partner communications.
• Design digital assets for online marketing campaigns, including social media graphics, email marketing assets, website visuals, and paid media placements.
• Translate a single campaign concept across multiple formats and channels while maintaining visual cohesion and clarity.
• Ensure creative supports both brand storytelling and conversion-focused objectives.
• Apply and uphold Stone Martin Builders’ brand standards across all materials and markets.
• Support the evolution and maintenance of visual branding guidelines, templates, and reusable assets.
• Identify opportunities to improve brand consistency, visual systems, and creative efficiency.
• Manage multiple design projects simultaneously, balancing priorities, timelines, and stakeholder needs.
• Collaborate closely with the Marketing team, Sales team, real estate agents, and external partners to align creative execution with project objectives.
• Provide guidance or feedback to junior designers or coordinators as needed to support team success.
• Maintain organized file systems, asset libraries, and documentation that support efficient collaboration across teams.
• Ensure design files are production-ready and properly packaged for internal use or vendor handoff.
• Support improvements to design workflows, templates, and internal processes.

• Bachelor’s degree in Graphic Design or a related field
• 5–7 years of professional graphic design experience, with a strong portfolio (real estate or homebuilding experience preferred)
• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva
• Strong understanding of typography, color theory, layout, and production standards
• Proven ability to manage projects independently and meet deadlines in a fast-paced environment
• Strong communication skills and ability to explain design decisions clearly
• Proficiency with Microsoft Teams and Outlook
• Photography and videography experience, including capturing and editing content for campaigns and social media, is a plus but not required.

• Must work in-office at Stone Martin Builders in Downtown Opelika
• Ability to thrive in a fast-paced, collaborative environment
• Passion for design, branding, and the real estate/homebuilding industry
• Willingness to adapt to changing priorities and contribute beyond assigned tasks
• Occasional travel to Stone Martin Builders markets and divisions across Alabama and Georgia in support of campaigns, community launches, and special projects

• Honest – maintains integrity and trustworthiness
• Resourceful – finds creative solutions to problems
• Dynamic- energetic, and adaptable
• Results-oriented- focuses on achieving measurable outcomes
• Self-starter- takes initiative and works independently
• Motivated- demonstrates drive and ambition
• Reliable- can be counted on to complete tasks
• Efficient– works effectively and saves time
• Fast learning- quickly grasp new information
• Team player– collaborates…