Senior Manager, Data Analytics

Senior Manager, Data Analytics

Full Time (AK) - Opelika, AL

We are looking for an analytically rigorous and commercially minded Senior Manager of Data Analytics to lead the measurement, reporting, and insight generation across our direct‑to‑consumer channels and business divisions. This senior individual contributor and team leadership role sits at the center of how our automotive DTC business understands its performance—translating complex, multi‑source data into clear strategic recommendations that drive smarter decisions across marketing, sales, operations, and divisional leadership.

• Define and own the analytics strategy for all DTC channels—website, configurator, online sales, paid media, CRM, and retail or field touchpoints—ensuring a consistent and reliable measurement framework.
• Build and maintain a divisional analytics model that allows leadership to understand performance at both the enterprise level and within individual product lines, regions, or business units.
• Develop a rolling analytics roadmap that prioritizes the business questions and builds toward greater predictive and prescriptive capability over time.
• Own performance measurement across all DTC channels, providing a unified view of how each channel contributes to pipeline, leads, and sales.
• Create attribution models that reflect the complexity of the automotive purchase journey, and monitor and report on digital funnel performance from awareness to closed sales.
• Work with paid media and performance marketing teams to develop a test‑and‑learn measurement framework and ensure experiments are properly structured and statistically valid.
• Develop divisional scorecards and reporting cadences that give each business unit a clear view of performance across revenue, acquisition, retention, and channel contribution.
• Analyze channel efficiency and cost‑per‑acquisition at a granular level, identifying where spend generates return.
• Build competitive intelligence frameworks that track how each division performs relative to market trends and competitor positioning.
• Develop ad‑hoc data tables and reports in BI.
• Define data governance standards for channel and divisional reporting, including metric definitions, data ownership, and refresh cadences.
• Establish a regular insight communication rhythm—weekly snapshots, monthly deep dives, and quarterly reviews—to surface opportunities and risks.
• Build self‑service reporting capabilities that empower teams to answer day‑to‑day questions without always needing the analytics team.
• Manage CXM Data Analyst(s), setting clear objectives and building processes that allow the analytics function to scale alongside the business.
• Foster strong relationships with stakeholders across marketing, sales, product, finance, and divisional leadership, positioning analytics as a strategic partner.

• Bachelor’s degree in business, marketing, information technology, psychology, or a related field.
• Minimum 5 years in eCommerce, product management, or a related field, with at least 3 in a hands‑on operational role managing DTC or retail eCommerce channels.
• Proven experience acting as a liaison between business and technical teams to deliver successful digital product outcomes.
• Experience working within an Agile framework, contributing to collaborative story writing and cross‑functional sprint planning.

• Strong understanding of eCommerce platforms (e.g., Shopify, Big Commerce) and retail best practices.
• Proficiency in product management tools (e.g., Jira, Confluence) and data‑driven decision‑making.
• Excellent communication and collaboration skills across business and technical stakeholders.
• Confident decision‑making ability, balancing independence and teamwork.
• Demonstrated adaptability to changing processes, priorities, and organizational structures.
• Ability to identify opportunities for efficiency and process improvement.

• Experience with automotive aftermarket products or related industries.
• Familiarity with UX/UI design principles and customer journey optimization.
• Knowledge of emerging trends in eCommerce and digital retail.

• Competitive salary and benefits package.
• Competitive medical, dental, and vision coverage starting day one.
• 401(k) with company match.
• Paid time off and paid holidays.
• Employee Assistance Program (EAP).
• Company‑paid life and short‑term disability insurance.
• Employee discounts on Holley Performance Brands products, events, and partnerships.
• Education assistance program.

Holley is an Equal Opportunity Employer committed to building a diverse and inclusive workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, veteran status, disability, or any other legally protected status.