CXM Data Analyst

About Holley Performance Brands

Holley Performance Brands is the powerhouse behind some of the most iconic names in automotive performance. For over a century, we have fueled the passion of car and truck enthusiasts with innovative products, legendary brands, and a commitment to performance. From the racetrack to the street, we are driven by a shared love for speed, power, and pushing what’s possible - and we are building the next generation of digital experiences to match that same energy.

At Holley Performance Brands, our Customer Experience Center of Excellence team is shaping the future of Holley’s 360° digital retail experience. We help customers connect with the right products across Holley’s brands, stores, distributors, and partners. Our goal is simple - create personalized, data-driven experiences that build lasting relationships between brands and their customers.

We are looking for a curious, detail-oriented Data Analyst, COE to join our growing analytics team at an exciting direct-to-consumer automotive performance company. Reporting to the Senior Manager of Data Analytics, this mid-level role combines hands‑on reporting and dashboard work with deeper marketing analytics responsibilities - including experimentation, campaign optimization, and absorbing key data services to support the enterprise and divisional stakeholders.

You will build reports, maintain dashboards, analyze channel and divisional performance, run analytical experiments, and help deliver actionable insights that drive strategic marketing and business decisions in a high consideration buying environment. This is an excellent opportunity to develop expertise in automotive DTC marketing analytics while taking ownership of high-impact deliverables.

This position is based in the Nashville, TN office and will be an in‑office role.

• Reporting & Dashboards Develop, Build, maintain, and quality‑check recurring performance reports and custom dashboards in Power BI (or Tableau/Looker) for channel and divisional stakeholders, ensuring data is accurate, timely, and clearly presented to non‑technical audiences. Design interactive visualizations and monitor automated reports for anomalies, flagging issues and investigating root causes. Assist in developing new reporting templates for new channels, campaigns, or initiatives.
• Channel & Divisional Analysis Pull and analyze performance data across DTC channels (paid media, organic, email/CRM, website) and cross‑channel sources - summarizing trends, identifying drop‑offs in the funnel, and surfacing observations. Support divisional tracking by consolidating multi‑source data for comparisons across product lines or regions. Help maintain channel attribution frameworks and conduct ad hoc analyses to answer stakeholder questions quickly.
• Experimentation & Marketing Analytics Perform deep‑diversity analyses and experiments (A/B tests, geo‑lift studies, multivariate testing) to measure marketing efficiency, campaign impact, and ROI across paid, owned, and offline tactics. Analyze customer behavior, transactional metrics, and campaign performance to recommend optimizations.
• Data Management & Quality Write, optimize, and maintain complex SQL queries in Snowflake (or similar cloud warehouse) for reporting, experimentation, and decision support. Assist in ETL processes, data extraction/transformation from sources including Google Ads, Meta, GA4, Salesforce CRM, and internal systems. Perform regular data quality checks, support UTM/tagging QA, and maintain organized data assets and documentation.
• Research & Insight Support Conduct market/competitive research to inform channel and divisional strategy. Support preparation of presentation materials for performance reviews, clearly communicating findings to non‑technical audiences. Assist with A/B test setup, monitoring, and results summarization.

Education:

Bachelor’s degree in Analytics, Statistics, Computer Science, Mathematics, Economics, Marketing, or a related quantitative field preferred.

• 3-5 years in data analysis, with strong preference for marketing analytics, market…