Director of Sales and Marketing

This is more than an opportunity to lead sales and marketing. It is an opportunity to help create a destination.

Margaritaville Resort Orange Beach The Wharf is bringing the unmistakable Margaritaville state of mind to one of Alabama's most dynamic coastal destinations. Blending a laid-back island lifestyle with the dining, shopping, entertainment, and energy of The Wharf, this expansive new mixed-use resort will bring together hotel-style accommodations, resort cottages, luxury waterfront residences, signature food and beverage experiences, recreation, entertainment, and more.

As our Director of Sales & Marketing
, you will join the leadership team during one of the most exciting stages in a resort's life: before the doors open.

Rather than inheriting an established commercial operation, you will help build one. You will shape how this resort enters the market, establish its sales and marketing infrastructure, develop key relationships, build demand, recruit and lead the sales and marketing team, and create the strategies that turn a highly anticipated opening into a thriving Gulf Coast destination.

From positioning and pre-opening campaigns to group business, strategic partnerships, digital marketing, revenue strategy, grand-opening programming, and community engagement, your work will help establish the resort's identity from day one.

Margaritaville is built around the idea of escaping the everyday, creating memorable experiences, and bringing a relaxed, welcoming sense of fun to hospitality. Here in Orange Beach, you will have the opportunity to translate that globally recognized lifestyle into a distinctly local destination and introduce it to guests, meeting planners, partners, and the greater Alabama Gulf Coast community.

If you have ever wanted to look back at a successful resort and know that you helped build its commercial foundation from the very beginning, this is that opportunity.

The Director of Sales & Marketing is the strategic business leader for all sales, marketing, and revenue channels at this expansive mixed-use resort. This role is critical in shaping and executing strategies to enhance the resort's multi-channel market presence, drive revenue, and build a high-performing team.

This description is a summary of primary responsibilities and qualifications. The job description is not exhaustive and can be adjusted based on the needs of the company. The hotel operates 24 hours a day and 7 days a week, so operational demands require variations in shift days, starting times, and hours worked in a week.

• Develop and execute annual sales and marketing plans to maximize occupancy, RevPAR, ADR, and total resort revenue.
• Set revenue targets with ownership, the General Manager, and corporate stakeholders; report progress against KPIs and forecasts.
• Partner with revenue management on pricing, distribution, and inventory strategy.
• Grow market share across leisure, corporate, group, and social segments through targeted sales initiatives.
• Use competitive data, market trends, and demand patterns to guide strategy and adjust tactics.

• Drive group sales for meetings, conferences, social events, weddings, incentive travel, and destination-management business.
• Build and manage a pipeline of group and catering leads through prospecting, relationship management, and repeat business growth.
• Represent the resort in site visits, client events, RFP responses, and contract negotiations.
• Partner with Food & Beverage and Events teams to create packages that showcase the full resort experience.

• Lead digital marketing across website content, SEO/SEM, paid media, email,…