Counter Sales Associate
Listed on 2026-07-10
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Sales
Customer Success Mgr./ CSM, Retail Sales
690 E Rhode Island Ave Suite B, Orange City , Florida 32763 , United States
About UsBaker Distributing Company is one of the largest distributors of HVAC, refrigeration and food service equipment in the U.S. We have been in business for nearly 75 years; we are visionaries ! We are innovating the distribution industry every single day as we transform our company into a world-class supply chain. Our 1,400 employees and 200+ locations serve 50,000 active customers.
Our corporate headquarters is in Jacksonville, Fl. and we are a subsidiary of Watsco (NYSE: WSO).
At Baker, we are utilizing emerging technologies and innovations to diversify our portfolio and our service offerings to deliver a best-in-class customer experience.
People are the core of our business -- those who work for us (our employees), those who work with us (our suppliers and vendors) and those we work for (our customers). While some of our employees are the most experienced in the industry, we are always seeking new talent with fresh ideas. If you have a keen sense of respect -- for yourself and others;
an unfaltering devotion to integrity; the drive to provide consistency; the tenacity to strive for excellence; and embody the spirit of teamwork, we would love to talk with you.
Job Summary
The Counter Sales Associate is responsible for our sales counter at one of our wholesale HVAC distributorships that carries multiple brands of equipment, parts, and supplies. The goal of this role is to provide strong customer service in a sales-oriented setting.
Essential Duties/Accountabilities
- Represent Baker Distributing Company as a leader in the industry ensuring maximum sales.
- Interact with internal and outside salespeople, vendors and contractors.
- Responsible for showroom merchandising and re-stocking product.
- Assist in resolving customer relations problems with both dealers and end users.
- Complete sales order process for customers with efforts to up-sell associated items.
- Service walk-in and telephone customers and assist with sourcing and shipping parts, inventory control and warranty administration.
- Provide customer product and service needs by researching products via computer system, catalog, telephone or other reference sources.
- Arrange stock on shelves or racks in sales area and keeps merchandise in order.
- Apply suggestive selling techniques and upsells to current and prospective customers.
- Adhere to all company safety protocols and procedures.
- Report any safety hazards or incidents immediately to management.
- Participate in regular safety training sessions and drills.
- Ensure a clean and organized workspace to prevent accidents and injuries.
- Follow all guidelines for the safe handling and storage of products.
- Maintain a professional and safe demeanor during all customer interactions.
- Conduct outgoing customer sales or service calls and resolve customer complaints.
- Perform other duties as assigned.
Qualifications
- High School Diploma or GED required; equivalent experience may be considered.
- Demonstrated experience with HVAC equipment in a wholesale distribution setting.
- Background in sales, operations, purchasing, or inventory management preferred.
- Strong interpersonal skills with a focus on customer service, problem-solving, and relationship-building.
- Ability to manage multiple tasks in a dynamic, fast-paced environment; reasonable accommodations will be provided as needed.
- Demonstrated interest in continuous learning, mentoring, and leadership.
- Mechanical or technical experience preferred.
- Proficiency in Microsoft Office or similar productivity tools; assistive technologies may be used to support this function.
- A valid driver’s license is required only if driving is an essential function of the role.
Skills
- Strong interpersonal skills.
- Excellent customer service mindset with the ability to develop long term relationships.
- Excellent written and verbal communication skills.
- Excellent analytical aptitude with a proven ability to analyze/interpret data.
- Strong and creative problem-solving skills
- Ability to work independently and in a team environment.
- Proactively seeks continuous process and service…
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