Social & Content Manager

Aboard is building a new kind of travel trailer for the way people live and travel now.

Our first product, the T4, brings together automotive engineering, hybrid-electric

technology and California Modern design in one integrated system, creating greater

freedom to travel, stay longer and live comfortably wherever you stop.

We’re a small, fast-moving team building both a new product and a new brand. We’re

looking for a Social & Content Manager who can help bring that story to life every day.

We’re looking for a hands-on Social & Content Manager to own Aboard’s organic social

presence and help turn our product, people and progress into compelling content.

This is not a role for someone who only wants to brainstorm content ideas or manage

agencies. You should be equally comfortable building a channel strategy, filming something

on your phone, editing a Reel, writing the caption, publishing it and looking at the

performance afterward to understand what to do next.

You’ll own the day-to-day programming of our social channels, with a particular focus on

Instagram, while helping Aboard build a consistent presence across You Tube, Facebook,

Linked In and Discord.

Because we are a small team, you’ll work across strategy and execution. Some content will

be polished and produced with external creative partners. Some will need to be captured,

edited and published by you in real time. Knowing when each approach is right is part of the

job.

• Own Aboard’s Social Channels
• Develop and manage Aboard’s organic social strategy and programming across
• Instagram, Facebook, You Tube, Linked In and Discord.
• Own the social content calendar from planning through publishing.
• Translate broader brand, product and business priorities into channel-specific

content.

• Maintain a consistent cadence while balancing planned programming with timely
• Understand the distinct role, audience and format requirements of each channel

rather than simply reposting the same content everywhere.

• Ensure everything published feels unmistakably Aboard.

• Concept, shoot and edit high-quality photo and video content for social channels.
• Capture low-lift, authentic content using a phone or lightweight production setup

when speed matters.

founder/team content and other social-first formats.

• Capture content at product demos, events, tests, tours, launches and other

moments as they happen.

• Identify strong stories within the everyday work of building Aboard rather than

waiting for someone else to hand you a content idea.

• Repurpose larger creative productions into channel-appropriate social assets.

• Write clear, compelling, channel-appropriate captions and social copy in the Aboard

brand voice.

• Optimize copy, titles, descriptions and metadata for social discovery and search

where appropriate.

• Publish and schedule content across owned social channels.
• Maintain strong attention to product details, terminology, claims and specifications.
• Work closely with marketing and product teams to ensure content is accurate

before it goes live.

• Write clear creative briefs for photographers, videographers, editors, designers and

other external partners.

• Work with external creative resources to produce larger or more specialized content.

Provide actionable feedback and ensure outside work adheres to Aboard’s brand

standards.

• Manage multiple content work streams simultaneously and keep projects moving

• Monitor and participate in conversations across Aboard’s social channels and

Discord community.

• Respond to questions and comments in a way that is helpful, informed and on brand.
• Surface recurring questions, customer feedback and community insights to the

broader team.

• Identify opportunities to turn community conversations into useful…