Marketing Coordinator

OVERVIEW

Smarty Social is a social-first marketing agency serving healthcare, medical device, life sciences, and technology brands. Headquartered in Orange County, CA, we operate with a distributed team coast to coast in a flexible work environment. In addition to our agency work, Smarty is home to The Social Space, a content studio and event venue designed to bring brands, creators, and executives together for production, collaboration, and community-building.

We are seeking a detail-oriented and motivated Marketing Coordinator to support and execute our internal marketing initiatives across key channels. This role is hands‑on and execution‑focused, with a strong emphasis on social media content creation, design, copywriting, publishing, and marketing operations.

The Marketing Coordinator will play a key role in driving agency visibility and brand growth through social media, conferences, sponsor ships, awards, website management, SEO optimization, and newsletter development. This role also supports marketing for The Social Space, Smarty’s in‑house content studio and event venue.

Location:

Hybrid with 3–4 days per week in office Orange County, California

Salary Range: $30–40 per hour (annual equivalent based on experience)

This role directly supports the growth and visibility of Smarty Social. Our brand presence is a strategic asset. It drives inbound opportunities, strengthens industry authority, supports business development, and reinforces our credibility in regulated healthcare environments.

The Marketing Coordinator ensures our marketing engine runs efficiently and consistently across channels. From social publishing to SEO optimization to event support, this role helps maintain a polished, professional, and high-performing brand presence that reflects the quality of our client work.

We’re looking for a highly organized, proactive, and creative marketing professional who enjoys executing with precision. This person is comfortable owning details, managing multiple deadlines, and contributing to a fast‑paced agency environment.

The ideal candidate:

• Thinks creatively but executes methodically
• Has hands‑on experience managing social media platforms
• Is comfortable designing in Canva and writing strong social copy
• Understands how brand consistency builds long‑term credibility
• Enjoys supporting larger strategic initiatives through strong execution
• Thrives in collaborative, high‑accountability environments

• Execute day-to-day management of agency social media channels (Linked In, Facebook, Instagram, Tik Tok)
• Write engaging social copy aligned with brand voice and campaign objectives
• Design social graphics and layouts using Canva while maintaining organized templates and brand assets
• Schedule and publish content across platforms, ensuring accuracy and consistency
• Monitor platform analytics and report on core performance metrics

• Manage and update the Smarty website
• Upload and format blog content, design supporting visuals, and optimize for performance and SEO
• Continuously optimize SEO for Smarty and The Social Space
• Monitor and report on Google Analytics performance

• Support conference marketing efforts including materials coordination, logistics, sponsorship deliverables, and on‑site social coverage as needed
• Assist with award submissions, including drafting entries, gathering materials, managing deadlines, and tracking outcomes
• Support sponsorship initiatives and promotional visibility efforts

• Develop and execute Smarty’s monthly newsletter including content planning, copywriting, and design
• Maintain organized marketing calendars, asset libraries, and submission trackers
• Support development of marketing collateral and promotional materials
• Support quarterly NPS survey execution
• Lead coordination of client testimonials and case studies in partnership with Client Services
• Assist in marketing support, showings, and content capture for The Social Space events and activations

• Bachelor’s degree in Marketing,…