Senior Marketing Specialist​/Marketing Specialist

Job Description Senior Marketing Specialist – Promotions SUMMARY

Under general direction, leads, coordinates, and manages innovative marketing programs. Develops and implements innovative marketing programs with emphasis on research, strategic planning, execution, problem solving and evaluation.

This is an exempt position in salary grade 190:
Min – $84,531.20 | Mid – $ | Max – $/year. The starting salary will be within this range based on qualifications.

This posting will remain open filled.

• Lead and manage innovative marketing programs from concept to evaluation
• Conduct market research and analyze data to inform strategy and decision-making
• Develop and execute strategic marketing plans aligned with organizational goals
• Coordinate cross-functional projects, ensuring timelines and deliverables are met
• Create compelling messaging and campaigns across multiple channels
• Monitor performance metrics and optimize campaigns for maximum impact
• Identify opportunities, solve problems creatively, and continuously improve results

• Bachelor’s degree in public transportation, marketing, communications, public relations, business administration, or a related field
• Minimum of five (5) years of professional experience demonstrating strong marketing and project management capabilities
• Proven ability to develop and implement successful marketing strategies
• Strong research, analytical, and problem-solving skills
• Excellent communication and collaboration abilities
• Highly organized with the ability to manage multiple projects simultaneously
• Creative mindset with a results-driven approach

• Valid California driver license required.

Under general supervision, supports, coordinates, and manages innovative marketing programs. Develops and implements innovative marketing programs with emphasis on research, strategic planning, execution, problem solving and evaluation.

This is a non-exempt position in salary grade 180:
Min – $36.86 | Mid – $44.03 | Max – $51.20/hour. The starting salary will be within this range based on qualifications.

• Support the development and implementation of innovative marketing programs
• Conduct research and analyze data to inform marketing strategies
• Assist in creating and executing strategic marketing plans
• Coordinate campaign timelines, deliverables, and cross-functional collaboration
• Develop engaging content and messaging across multiple channels
• Monitor campaign performance and recommend improvements
• Apply creative problem-solving to enhance effectiveness and reach
• Support evaluation efforts to measure impact and outcomes

• Bachelor’s degree in public transportation, marketing, communications, public relations, business administration, or a related field
• Minimum of three (3) years of professional experience demonstrating marketing and project management capabilities
• Strong research, analytical, and organizational skills
• Ability to manage multiple projects and meet deadlines
• Excellent written and verbal communication skills
• Creative thinker with attention to detail
• Collaborative mindset and ability to work under general supervision

• Valid California driver license required.

• Opportunity to lead innovative, high-impact marketing initiatives
• Collaborative and forward-thinking work environment
• Meaningful work that supports community-focused services
• Work in a collaborative, mission-driven environment
• Competitive compensation, comprehensive benefits, and opportunities for professional growth

Join a team where innovation, integrity, and strategic thinking are valued.

Apply today and help shape the future of our marketing efforts!

OCTA is an equal employment opportunity employer that recruits, hires, and promotes qualified people without regard to race, color, religion, creed, ancestry, national origin, age, sex, pregnancy, gender, gender identity and/or expression, sexual orientation, marital status, medical condition, disability, genetic information, military and veteran status, or any other legally protected status.