Senior Manager, Consumer & Market Insights

At Fieldpiece, we build professional HVACR tools and instruments that technicians rely on every day. As we continue to grow, we’re investing in an even deeper understanding of our customers - what they need today, where their work is changing, and which opportunities should shape the products we develop next. A privately held, global company named one of the Best Places to Work in Southern California for four consecutive years, we hire talented people who want to make an impact while growing their careers.

You can be in our Orange, CA (Tustin in 2028) or Park City, UT (Heber City in 2027) office. This role follows a hybrid work schedule, with employees typically working onsite three days per week. Additional in-office days may be required from time to time for onboarding, training, team meetings, project collaboration, or other business needs. Travel is expected up to 30%.

• Own the research roadmap and schedule across multiple product categories.
• Lead complex market intelligence and strategic research from business question through recommendation.
• Determine the right methodology and execution approach - in-house, outsourced, or a combination.
• Design and conduct qualitative and quantitative research, including surveys, interviews, segmentation, KANO, conjoint/Max Diff, pricing, customer journey, and job mapping.
• Analyze and synthesize data into actionable insights and executive-ready presentations.
• Identify, build relationships with, and manage external research firms, contractors, and specialized partners.
• Scope and oversee outsourced studies, ensuring quality, rigor, and useful deliverables.
• Mentor an internal team member and build broader research capabilities.
• Partner across Product, Engineering, Marketing, Sales, Strategy, and other teams to influence product and portfolio decisions.

• Bachelor's degree in Marketing, Market Research, Business, Economics, Psychology, Statistics, Data Analytics, or a related field; advanced degree preferred.
• 12+ years in market intelligence, market research, consumer/customer insights, or strategic research, including complex research programs for physical, technical products.
• Deep expertise in qualitative and quantitative research and selecting the right methodology for the business question.
• Experience combining primary research with product analytics, CRM, sales data, or Voice of Customer programs.
• Hands‑on experience designing studies, conducting research, analyzing data, and presenting recommendations.
• Experience with segmentation, KANO, conjoint/Max Diff, pricing research, customer journey mapping, and job mapping.
• Strong experience identifying, selecting, and managing outside research firms and contractors, ideally with an established industry network.
• Ability to balance internal research with outsourced studies and specialized expertise.
• Strong analytical, PowerPoint, presentation, and data‑storytelling skills.
• Experience managing multiple research initiatives and mentoring or developing others.
• Advanced experience with segmentation, conjoint, Max Diff, pricing research, willingness‑to‑pay, or market sizing.

• Experience with Jobs to be Done (JTBD).
• Experience with Qualtrics or Sawtooth.

You’ll help ensure we understand who our customers are, which problems matter most, how their needs are changing, and where the strongest opportunities exist. Most importantly, those insights will become part of product and portfolio decisions early - helping shape what we build rather than simply validating decisions after they've already been made.

• As a privately held company, we invest for the long term—in…