Social Media Manager

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Yale School of Nursing seeks a dynamic, self‑motivated individual with experience in website administration and specifically social media. Under the direction of the Associate Dean and Interim Director for Marketing Communications and in close partnership with the Assistant Director, the Social Media Manager is responsible for the development, implementation, and maintenance of the School’s social media platforms and assists with the YSN website maintenance (nursing.yale.edu)

and other digital projects as needed.

This person will be responsible for overseeing the planning, organization, and publishing of all social media content and dissemination of digital messages. They will troubleshoot and address display issues as they arise using basic HTML, CSS, and content management tools. The position also monitors web traffic and is responsible for creating reports for senior leadership that identify patterns and content strengths and weaknesses to drive content decisions.

Yale School of Nursing will be engaging in a website overhaul, and this position will, in consultation with the above‑mentioned positions, lead the decision‑making processes regarding refinements to our social media strategy and its functionalities. The ideal candidate is technologically savvy, highly collaborative, has a keen visual sense, and strong attention to detail.

A cover letter and resume are required with this application. This position is onsite.

• Develop, manage, and execute a strategic social media content calendar across platforms (e.g., Instagram, Linked In, Facebook)
• Create engaging posts, including copywriting, basic graphic creation, and light photo/video editing.
• Monitor platform analytics to track performance, identify trends, and produce regular reports with insights and recommendations.
• Maintain and grow social media communities through active engagement, timely responses, and audience interaction.
• Collaborate with communications, marketing, admissions, and academic teams to highlight priorities, events, and key initiatives.
• Manage social media coverage for events, announcements, and institutional milestones.
• Ensure all content aligns with brand standards, tone, accessibility requirements, and institutional policies.
• Stay informed about emerging platform features, algorithm changes, and best practices to optimize reach and engagement.

• Creative, strategic thinker with an eye for compelling content.
• Highly organized, detail‑oriented, and able to manage multiple deadlines.
• Strong collaborator who can work across teams and manage stakeholder expectations.
• Proactive, curious, and adaptable to evolving social media trends and institutional needs—and able to work in a fast‑paced environment.
• Must be a team player with good communication skills.

• Experience managing social media for an organization, brand, or institution.
• Strong writing and storytelling skills tailored to diverse audiences and platforms.
• High proficiency with scheduling and analytics tools (e.g., Hootsuite, Sprout
  4.Social, native platform analytics).
• Familiarity with basic design tools (Adobe Creative Suite, Canva) and photo/video editing.
• Ability to plan, shoot, and edit short‑form video content is a plus.

• Brand & Communications Strategy. Develops and executes public relations strategy, output, and performance for the department with the goal of increasing media impressions in local, national, industry‑specific and alumni media. Creates communications strategy to showcase top technologies available for license. Ensures consistent look and tone for all department communications, including written content, website and social media.
  2. Media Relations. Establishes and maintains effective working relationships with media…