Technical Product Specialist

POSITION OVERVIEW

Benchmade is seeking a Technical Product Specialist with deep expertise in Shopify theme development, site management, integrations, and performance optimization. In this role, you will own the evolution of our ecommerce storefront and serve as a technical subject‑matter expert, ensuring exceptional speed, stability, SEO performance, and customer experience.

You will deliver a best‑in‑class onsite shopping experience by analyzing, optimizing and innovating across our ecommerce technology stack. You have a strong understanding of digital strategy, web development principles, and the tools required to enhance visibility, performance, and the overall customer journey.

The E‑commerce & Customer Experience team at Benchmade is a fast‑paced place to be. From engineers to designers, data scientists, and digital marketing specialists, this team is responsible for creating winning digital products and campaigns that run the length of the purchase funnel. This role reports to the Technical Product Manager of Marketing.

• Own and direct the end‑to‑end management and evolution of the Shopify storefront, including coordination with partners to manage theme development, customization, layout updates, and ongoing optimization.
• Deliver a best‑in‑class onsite shopping experience by optimizing product presentation, navigation, search, and overall user experience in accordance with Marketing initiatives.
• Implement and optimize integrations across platforms such as Shopify, Searchspring, Zendesk, Threekit Customizer, and customer journey tools, leveraging AI and automation where applicable.
• Partner with the web development agency to scope, build, QA, and deploy site enhancements and technical updates.
• Champion site experience improvements by identifying opportunities, prioritizing enhancements, and delivering against KPIs, including speed, stability, conversion, and error reduction.
• Conduct ongoing QA, troubleshooting, and issue resolution to remove friction across the customer journey.
• Prepare performance reporting and insights using analytics tools such as Google Analytics, Shopify, Noibu, and other measurement platforms.
• Monitor industry trends, emerging technologies, and best practices to inform innovation and keep Benchmade at the forefront of ecommerce experience.

• Bachelor’s Degree required.
• 3‑5 years of experience in Shopify development or ecommerce technical roles.
• Advanced expertise in Shopify includes Liquid theme development, template customization, and storefront configuration.
• Strong front‑end development skills, including HTML, CSS, JavaScript, and responsive design.
• Demonstrated ability to analyze ecommerce performance data, interpret KPIs, and make independent, data‑driven decisions.
• Experience collaborating with development agencies or external technical partners.
• Customer‑centric mindset with a passion for creative problem solving and improving the digital shopping experience.
• Analytical and data‑driven with the ability to identify risks, uncover opportunities, and make informed decisions through tools and insights.
• Experience with AI Product Search & Discovery models, Salsify PIM publishing, Klaviyo, and Loop Returns is a plus.
• Strong relationship‑building skills and the ability to partner effectively across internal teams and with external vendors.
• Growth mindset and flexibility to adapt to evolving digital retail and e‑commerce trends.

We Rally. No matter what each day throws at us, we work together to find solutions that exceed the problem ’s a collaborative, empowering phrase that speaks to our resilience while chasing our mission to elevate the entire knife category. Our reputation for enduring quality is evident in every knife we release.

Our core values guide how we treat our employees, customers, and retail partners: